THE FUNCTION OF TRUST IN SPORT MEDIA AND ITS INFLUENCE ON FEMALE ATHLETE STUDENTS OF TEHRAN UNIVERSITIES

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GHASEMI H.; KESHKAR S.

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Journal Paper

Paper Information

Journal: JOURNAL OF SPORT BIOSCIENCE RESEARCHES Year:2012 | Volume:2 | Issue:5 Page(s): 75-89

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Information Journal Paper

Title

THE FUNCTION OF TRUST IN SPORT MEDIA AND ITS INFLUENCE ON FEMALE ATHLETE STUDENTS OF TEHRAN UNIVERSITIES

Author(s)

GHASEMI H. | KESHKAR S. | Issue Writer Certificate

Keywords

MEDIA INFLUENCEQ2

MEDIA TRUSTQ2

SPORT MEDIAQ2

Abstract

Sport media, including television, radio, newspapers, magazines, satellite, internet and mobile, have a strong role in global sport development. If media try to be trustworthy and influential, they can have more effect on sport development. The purpose of this study is to recognize the Superior SPORT MEDIA based on the rate of its influence and trustworthiness on opinion of the society and also to examine the rate of its influence and trust on society. Examining the kind of relationship between MEDIA TRUST and its influence is another objective of this study. Sample in this research, according to Krejcie and Morgan sampling table, was determined 169 female athlete students of Tehran universities who had randomly taken part in Students sport Olympiad. Research method was descriptive and research tool was a questionnaire made by researchers based on the social theories in communication field whose validity and reliability (a=92%) were examined before distribution. Results showed that Television was the most influencing and trustworthy media in sport field and there was a direct correlation between MEDIA TRUST and influence which means that the more trust grows towards media the more influential they are.

Cites

UNDERSTANDING ATTITUDES OF MEDIA MANAGEMENT STUDENTS TOWARDS WOMEN'S SPORT REFLECTED IN NATIONAL MEDIA

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APA: Copy

GHASEMI, H., & KESHKAR, S.. (2012). THE FUNCTION OF TRUST IN SPORT MEDIA AND ITS INFLUENCE ON FEMALE ATHLETE STUDENTS OF TEHRAN UNIVERSITIES. JOURNAL OF SPORT BIOSCIENCE RESEARCHES, 2(5), 75-89. SID. https://sid.ir/paper/240548/en

Vancouver: Copy

GHASEMI H., KESHKAR S.. THE FUNCTION OF TRUST IN SPORT MEDIA AND ITS INFLUENCE ON FEMALE ATHLETE STUDENTS OF TEHRAN UNIVERSITIES. JOURNAL OF SPORT BIOSCIENCE RESEARCHES[Internet]. 2012;2(5):75-89. Available from: https://sid.ir/paper/240548/en

IEEE: Copy

H. GHASEMI, and S. KESHKAR, “THE FUNCTION OF TRUST IN SPORT MEDIA AND ITS INFLUENCE ON FEMALE ATHLETE STUDENTS OF TEHRAN UNIVERSITIES,” JOURNAL OF SPORT BIOSCIENCE RESEARCHES, vol. 2, no. 5, pp. 75–89, 2012, [Online]. Available: https://sid.ir/paper/240548/en

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