THE IMPACT OF CO-PRODUCTION ON CUSTOMER LOYALTY IN BANKING SERVICES: A CASE OF SAMAN BANK

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

HOSSEINI MIRZA HASSAN; HOSSEINI VAHIDEH SADAT

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Interdisciplinary Journal of Management Studies Year:2013 | Volume:6 | Issue:2 Page(s): 105-129

Download Full-Text

Persian Verion

View:

3,111

Download:

1,071

Cites:

Information Journal Paper

Title

THE IMPACT OF CO-PRODUCTION ON CUSTOMER LOYALTY IN BANKING SERVICES: A CASE OF SAMAN BANK

Author(s)

HOSSEINI MIRZA HASSAN | HOSSEINI VAHIDEH SADAT | Issue Writer Certificate

Keywords

CO-PRODUCTIONQ2

CUSTOMER LOYALTYQ2

VALUE CREATIONQ1

BANKING SERVICESQ1

Abstract

This study investigates the effect of CO-PRODUCTION on CUSTOMER LOYALTY (attitudinal and behavioral separately) and factors which may boost CO-PRODUCTION in an Iranian bank. To investigate CO-PRODUCTION in BANKING SERVICES, the proposed model of Auh et al. (2007) was applied. Given the fact that many banks try to get the status of their main customers, CO-PRODUCTION was examined due to its potential to create value for customers and make them more loyal, therefore, it encourages them to extend business with those banks. The results of their search have been achieved thorough 415 bank customers, and structural equation modeling (SEM) method was used to analyze the data. The results indicate that CO-PRODUCTION positively influences attitudinal loyalty (p<0.01) while not behavioral loyalty, and the higher degree of communication (p<0.05), client expertise, affective commitment, and interactional justice (p<0.01) increase the level of CO-PRODUCTION. Among these factors, affective commitment has the greatest effect on CO-PRODUCTION. Finally, the results suggest that bank managers should consider CO-PRODUCTION as a means to make customers more loyal in the current competitive market.

Cites

No record.

References

No record.

Cite

APA: Copy

HOSSEINI, MIRZA HASSAN, & HOSSEINI, VAHIDEH SADAT. (2013). THE IMPACT OF CO-PRODUCTION ON CUSTOMER LOYALTY IN BANKING SERVICES: A CASE OF SAMAN BANK. IRANIAN JOURNAL OF MANAGEMENT STUDIES, 6(2), 105-129. SID. https://sid.ir/paper/240885/en

Vancouver: Copy

HOSSEINI MIRZA HASSAN, HOSSEINI VAHIDEH SADAT. THE IMPACT OF CO-PRODUCTION ON CUSTOMER LOYALTY IN BANKING SERVICES: A CASE OF SAMAN BANK. IRANIAN JOURNAL OF MANAGEMENT STUDIES[Internet]. 2013;6(2):105-129. Available from: https://sid.ir/paper/240885/en

IEEE: Copy

MIRZA HASSAN HOSSEINI, and VAHIDEH SADAT HOSSEINI, “THE IMPACT OF CO-PRODUCTION ON CUSTOMER LOYALTY IN BANKING SERVICES: A CASE OF SAMAN BANK,” IRANIAN JOURNAL OF MANAGEMENT STUDIES, vol. 6, no. 2, pp. 105–129, 2013, [Online]. Available: https://sid.ir/paper/240885/en

Related Journal Papers