مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

video

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

sound

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Version

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

View:

711
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Download:

0
مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Cites:

Information Journal Paper

Title

THE EFFECTS OF USING BRAND EXTENSION STRATEGY A CASE OF TEHRAN FOOD INDUSTRY

Pages

  91-105

Abstract

 Choosing an appropriate brand name for a new product may int1uence its success in gaining a greater MARKET SHARE. An alternative strategy for branding new products is BRAND EXTENSION. BRAND EXTENSION strategy is a concept that means using an established brand name to launch a new product category. In this article the influence of three groups of moderating variables, market, product, and brand name attribute on extended products MARKET SHARE in Tehran FOOD INDUSTRY has been studied. Surprisingly, the results indicate that, using BRAND EXTENSION strategy for new products in Terhran FOOD INDUSTRY could not be effective in gaining greater MARKET SHARE and this can be the result of poor MARKETING practices in this industry.

Cites

  • No record.

    • References

  • No record.

    • Cite

    APA: Copy

    RANJBARIAN, BAHRAM, & MOHAMMADZADEH, A.. (2006). THE EFFECTS OF USING BRAND EXTENSION STRATEGY A CASE OF TEHRAN FOOD INDUSTRY. EQTESAD-E KESHAVARZI VA TOWSE'E, 14(1 (53)), 91-105. SID. https://sid.ir/paper/24273/en

    Vancouver: Copy

    RANJBARIAN BAHRAM, MOHAMMADZADEH A.. THE EFFECTS OF USING BRAND EXTENSION STRATEGY A CASE OF TEHRAN FOOD INDUSTRY. EQTESAD-E KESHAVARZI VA TOWSE'E[Internet]. 2006;14(1 (53)):91-105. Available from: https://sid.ir/paper/24273/en

    IEEE: Copy

    BAHRAM RANJBARIAN, and A. MOHAMMADZADEH, “THE EFFECTS OF USING BRAND EXTENSION STRATEGY A CASE OF TEHRAN FOOD INDUSTRY,” EQTESAD-E KESHAVARZI VA TOWSE'E, vol. 14, no. 1 (53), pp. 91–105, 2006, [Online]. Available: https://sid.ir/paper/24273/en

    Related Journal Papers

    Related Seminar Papers

  • No record.

    • Related Plans

  • No record.

    • Recommended Workshops





    Move to top
    telegram sharing button
    whatsapp sharing button
    linkedin sharing button
    twitter sharing button
    email sharing button
    email sharing button
    email sharing button
    sharethis sharing button