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Information Journal Paper

Title

PRINCIPLES OF PROFESSIONAL ETHICS IN ADVERTISEMENT

Pages

  127-145

Abstract

 Professional ethics in ADVERTISEMENT is about using ethical principles by media and evaluates its impact on audience knowledge, view and manner and information ethics studies the using the information in media. Depth interviews (Delphi) is used to extract the parameters of scholars, experts, academics, policy makers and practitioners of the advertising industry and content analysis of advertising messages through mass media is used to determine the adherence rates. The result of this research is codifying of 14 indicators which derived from 128 primary indicators, which can be used for the Professional ethic principles.

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  • Cite

    APA: Copy

    FARHANGI, ALI AKBAR, SOLTANIFAR, MOHAMMAD, & SHAHMANSURI, BITA. (2013). PRINCIPLES OF PROFESSIONAL ETHICS IN ADVERTISEMENT. THE SOCIO CULTURAL STRATEGY JOURNAL, 2(5), 127-145. SID. https://sid.ir/paper/243674/en

    Vancouver: Copy

    FARHANGI ALI AKBAR, SOLTANIFAR MOHAMMAD, SHAHMANSURI BITA. PRINCIPLES OF PROFESSIONAL ETHICS IN ADVERTISEMENT. THE SOCIO CULTURAL STRATEGY JOURNAL[Internet]. 2013;2(5):127-145. Available from: https://sid.ir/paper/243674/en

    IEEE: Copy

    ALI AKBAR FARHANGI, MOHAMMAD SOLTANIFAR, and BITA SHAHMANSURI, “PRINCIPLES OF PROFESSIONAL ETHICS IN ADVERTISEMENT,” THE SOCIO CULTURAL STRATEGY JOURNAL, vol. 2, no. 5, pp. 127–145, 2013, [Online]. Available: https://sid.ir/paper/243674/en

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