THE STUDY OF CITRUS MARKETING IN DEZFUL

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EHSAN A.; SOLEYMANZADEH Z.S.; HAGHIGHI M.

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Journal of Agricultural Economics and Development Year:2011 | Volume:18 | Issue:4 (72) Page(s): 25-41

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Information Journal Paper

Title

THE STUDY OF CITRUS MARKETING IN DEZFUL

Author(s)

EHSAN A. | SOLEYMANZADEH Z.S. | HAGHIGHI M. | Issue Writer Certificate

Keywords

MARKETINGQ2

CITRUSQ2

DEZFULQ3

Abstract

In this study, the CITRUS MARKETING problems in DEZFUL are reviewed and the CITRUS wholesale and retail sale MARKETING margins are determined. Also, based on mark-up model, factors affecting MARKETING margins were determined. Data were collected using questionnaire and face to face survey and random two-stage cluster sampling method of 36 CITRUS producers in DEZFUL and 15 wholesaler, retailer 12 and 10 consumers in 2008.Results show that in DEZFUL different MARKETING operations such as grading, packaging and transportation are done manually and is traditional. The results also show that the amount of net profit of wholesale and retail manufacturers much more than the net profit is.The results of MARKETING margins function estimation based on markups also show that MARKETING margins related to MARKETING costs reversely and directly to the retail price.

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APA: Copy

EHSAN, A., SOLEYMANZADEH, Z.S., & HAGHIGHI, M.. (2011). THE STUDY OF CITRUS MARKETING IN DEZFUL. EQTESAD-E KESHAVARZI VA TOWSE'E, 18(4 (72)), 25-41. SID. https://sid.ir/paper/24613/en

Vancouver: Copy

EHSAN A., SOLEYMANZADEH Z.S., HAGHIGHI M.. THE STUDY OF CITRUS MARKETING IN DEZFUL. EQTESAD-E KESHAVARZI VA TOWSE'E[Internet]. 2011;18(4 (72)):25-41. Available from: https://sid.ir/paper/24613/en

IEEE: Copy

A. EHSAN, Z.S. SOLEYMANZADEH, and M. HAGHIGHI, “THE STUDY OF CITRUS MARKETING IN DEZFUL,” EQTESAD-E KESHAVARZI VA TOWSE'E, vol. 18, no. 4 (72), pp. 25–41, 2011, [Online]. Available: https://sid.ir/paper/24613/en

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