ASSESSING THE INFLUENCE OF VERTICAL AND HORIZONTAL ALIGNMENT OF EXPORT STRATEGIES ON EXPORT PERFORMANCE

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RAHNAVARD FARAJOLLAH; TAHERPOUR KALANTARI HABIBOLLAH; TAJRISHI IMAN MOHAMMAD ALI

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Journal: Management and Development Process Year:2011 | Volume:24 | Issue:77 Page(s): 25-48

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Title

ASSESSING THE INFLUENCE OF VERTICAL AND HORIZONTAL ALIGNMENT OF EXPORT STRATEGIES ON EXPORT PERFORMANCE

Author(s)

RAHNAVARD FARAJOLLAH | TAHERPOUR KALANTARI HABIBOLLAH | TAJRISHI IMAN MOHAMMAD ALI | Issue Writer Certificate

Keywords

STRATEGIC MANAGEMENTQ2

STRATEGIC ALIGNMENTQ2

QUANTITATIVE STRATEGIC REFERENCE POINT (QSRP) MATRIXQ2

EXPORT STRATEGYQ2

EXPORT PERFORMANCEQ2

Abstract

Various approaches may be taken to respond the ever-changing environment in our world. These approaches are usable merely when the alignment in organizations is implemented as a significant and fundamental principle. From the objective point of view, this study is a causal research, since it tries to explain one of the main causes of EXPORT PERFORMANCE improvement. From the result standpoint, this research is a developmental one as it works out a strategic model for exports. Moreover, strategically speaking, this study is a regarded as a survey. The method of data gathering for EXPORT PERFORMANCE is external secondary data namely Industrial Management Organization’s reports on IMI100 while for determining the degree of STRATEGIC ALIGNMENT, the Strategic Reference Points (SRP's) theory is applied. The results show that: (1) there is a positive and high correlation between STRATEGIC ALIGNMENT and EXPORT PERFORMANCE. Moreover, vertical alignment has a direct influence on EXPORT PERFORMANCE while the horizontal alignment and products group exert moderating influences. (2) The influence of vertical alignments in the EXPORT PERFORMANCE is higher.

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APA: Copy

RAHNAVARD, FARAJOLLAH, TAHERPOUR KALANTARI, HABIBOLLAH, & TAJRISHI, IMAN MOHAMMAD ALI. (2011). ASSESSING THE INFLUENCE OF VERTICAL AND HORIZONTAL ALIGNMENT OF EXPORT STRATEGIES ON EXPORT PERFORMANCE. JOURNAL OF MANAGEMENT AND DEVELOPMENT PROCESS, 24(77), 25-48. SID. https://sid.ir/paper/246227/en

Vancouver: Copy

RAHNAVARD FARAJOLLAH, TAHERPOUR KALANTARI HABIBOLLAH, TAJRISHI IMAN MOHAMMAD ALI. ASSESSING THE INFLUENCE OF VERTICAL AND HORIZONTAL ALIGNMENT OF EXPORT STRATEGIES ON EXPORT PERFORMANCE. JOURNAL OF MANAGEMENT AND DEVELOPMENT PROCESS[Internet]. 2011;24(77):25-48. Available from: https://sid.ir/paper/246227/en

IEEE: Copy

FARAJOLLAH RAHNAVARD, HABIBOLLAH TAHERPOUR KALANTARI, and IMAN MOHAMMAD ALI TAJRISHI, “ASSESSING THE INFLUENCE OF VERTICAL AND HORIZONTAL ALIGNMENT OF EXPORT STRATEGIES ON EXPORT PERFORMANCE,” JOURNAL OF MANAGEMENT AND DEVELOPMENT PROCESS, vol. 24, no. 77, pp. 25–48, 2011, [Online]. Available: https://sid.ir/paper/246227/en

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