EVALUATION ON THE ROLE OF TELESHOPPING COMMERCIALS OF TWO TV CHANNELS ON BUYING THE ADVERTISED PRODUCTS AMONG WOMEN OF TEHRAN

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RASOULI MOHAMMAD REZA; TALEBLOO RAZIEH

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Paper Information

Journal: JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT Year:2013 | Volume:2 | Issue:2 Page(s): 145-173

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Title

EVALUATION ON THE ROLE OF TELESHOPPING COMMERCIALS OF TWO TV CHANNELS ON BUYING THE ADVERTISED PRODUCTS AMONG WOMEN OF TEHRAN

Author(s)

RASOULI MOHAMMAD REZA | TALEBLOO RAZIEH | Issue Writer Certificate

Keywords

TELESHOPPINGQ2

BAZAAR TVQ2

GEM TVQ2

CONSUMPTIONQ2

SHOPPINGQ2

Abstract

The current paper compared the role of TELESHOPPING commercials of two TV channels on buying the advertised products among women of Tehran as the addressees of the commercials. The TV channels studied were Bazaar which was a national and governmental channel, and GEM TV which was a universal and non-governmental channel. This study was carried out in the form of a survey using questionnaires. The population of the sample was calculated to be 400 people. Subjects were chosen using snowball sampling. Collected data using questionnaires were analyzed by SPSS. The analysis showed that buying TELESHOPPING products was not significant. Despite this fact, the possibility of a correlation between individual differences, and stimulating variables; and TELESHOPPING exposure, impulse buying urge, and buying was confirmed. On the other hand, despite the the study hypotheses, it was shown that money available did not influence on TELESHOPPING exposure, and impulse buying urge. Moreover, results showed that regarding buying the advertised products and attitudes to TELESHOPPING, there was no significant difference between BAZAAR TV and GEM TV.

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References

REVIEWING THE MEDIATOR ROLE OF NORELIANCE TO AVOIDANCE FROM INTERNET ADVERTISEMENTS

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APA: Copy

RASOULI, MOHAMMAD REZA, & TALEBLOO, RAZIEH. (2013). EVALUATION ON THE ROLE OF TELESHOPPING COMMERCIALS OF TWO TV CHANNELS ON BUYING THE ADVERTISED PRODUCTS AMONG WOMEN OF TEHRAN. JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT, 2(2), 145-173. SID. https://sid.ir/paper/246563/en

Vancouver: Copy

RASOULI MOHAMMAD REZA, TALEBLOO RAZIEH. EVALUATION ON THE ROLE OF TELESHOPPING COMMERCIALS OF TWO TV CHANNELS ON BUYING THE ADVERTISED PRODUCTS AMONG WOMEN OF TEHRAN. JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT[Internet]. 2013;2(2):145-173. Available from: https://sid.ir/paper/246563/en

IEEE: Copy

MOHAMMAD REZA RASOULI, and RAZIEH TALEBLOO, “EVALUATION ON THE ROLE OF TELESHOPPING COMMERCIALS OF TWO TV CHANNELS ON BUYING THE ADVERTISED PRODUCTS AMONG WOMEN OF TEHRAN,” JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT, vol. 2, no. 2, pp. 145–173, 2013, [Online]. Available: https://sid.ir/paper/246563/en

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