A COMPARATIVE STUDY ON THE IMPACT OF LOCAL AND SATELLITE TELEVISIONS CONSUMPTION ON THE SOCIAL TRUST

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RIAHI MOHAMMAD ESMAEIL; RAZEGHI NADER; ESKANDARY SAMANEH

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Journal: JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT Year:2014 | Volume:2 | Issue:4 Page(s): 27-50

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Title

A COMPARATIVE STUDY ON THE IMPACT OF LOCAL AND SATELLITE TELEVISIONS CONSUMPTION ON THE SOCIAL TRUST

Author(s)

RIAHI MOHAMMAD ESMAEIL | RAZEGHI NADER | ESKANDARY SAMANEH | Issue Writer Certificate

Keywords

MASS MEDIAQ2

SOCIAL TRUSTQ2

LOCAL TVQ2

SATELLITE TVQ2

Abstract

The present research seeks to study the impact of media consumption (local and satellite televisions) on the SOCIAL TRUST. The population of the study is all of the enrolled students of Mazandaran University which 400 students through proportionate stratified sampling method have been selected as sample of the study. The required data has been gathered by self administered questionnaire and data were analyzed via SPSS software. Research findings indicate that while there is no significant relationship between watching LOCAL TV and SOCIAL TRUST, watching SATELLITE TV is related to SOCIAL TRUST, negatively. Moreover, some variables such as the participation in voluntary associations, reciprocity norms, positive attitude toward law administration, and justice feeling all were positively related to SOCIAL TRUST. In addition, the results of multiple regression analysis indicate that after the variable of justice feeling which has the most significant impact on the SOCIAL TRUST, the variable of reciprocity norms is placed in the next ranking.

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APA: Copy

RIAHI, MOHAMMAD ESMAEIL, RAZEGHI, NADER, & ESKANDARY, SAMANEH. (2014). A COMPARATIVE STUDY ON THE IMPACT OF LOCAL AND SATELLITE TELEVISIONS CONSUMPTION ON THE SOCIAL TRUST. JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT, 2(4), 27-50. SID. https://sid.ir/paper/246604/en

Vancouver: Copy

RIAHI MOHAMMAD ESMAEIL, RAZEGHI NADER, ESKANDARY SAMANEH. A COMPARATIVE STUDY ON THE IMPACT OF LOCAL AND SATELLITE TELEVISIONS CONSUMPTION ON THE SOCIAL TRUST. JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT[Internet]. 2014;2(4):27-50. Available from: https://sid.ir/paper/246604/en

IEEE: Copy

MOHAMMAD ESMAEIL RIAHI, NADER RAZEGHI, and SAMANEH ESKANDARY, “A COMPARATIVE STUDY ON THE IMPACT OF LOCAL AND SATELLITE TELEVISIONS CONSUMPTION ON THE SOCIAL TRUST,” JOURNAL OF STUDIES OF SOCIO-CULTURAL DEVELOPMENT, vol. 2, no. 4, pp. 27–50, 2014, [Online]. Available: https://sid.ir/paper/246604/en

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