The Impact of Awareness, Emotions, and Moral Intensity on Intention to Buy Counterfeit Sports Apparel

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IZADI B.; MAHMOUDIAN A.

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Paper Information

Journal: RESEARCH ON EDUCATIONAL SPORT Year:2019 | Volume:6 | Issue:15 Page(s): 201-222

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Information Journal Paper

Title

The Impact of Awareness, Emotions, and Moral Intensity on Intention to Buy Counterfeit Sports Apparel

Author(s)

IZADI B. | MAHMOUDIAN A. | Issue Writer Certificate

Keywords

Moral AwarenessQ1

Moral EmotionsQ1

Moral IntensityQ1

Purchase IntentionQ1

Counterfeit ApparelsQ1

Abstract

Nowadays, the phenomenon of counterfeiting introduce as a huge economic, social and political issue in all around the world. Accordingly, aiming of the present study was to investigate the impacts of Moral Awareness, emotions and Intensity on the intention to buy counterfeit brands of sport apparel. Present study was done in descriptive correlative approach. Students of Physical Education in the University of Kurdistan were chosen as statistical sample by census approach (N=200). The findings showed that the Moral Awareness variable had a significant relationship with moral judgment (0. 59), Moral Emotions (0. 58) and Moral Intensity (0. 90) had a significant relationship. There is also a significant relationship between Moral Emotions with moral judgments and Moral Intensity with moral judgment on the Purchase Intention and the proposed model has an appropriate fitness. It is possible to promote the level of Moral Emotions and Moral Intensity of the consumers by planning campaigns and programs for raising the Moral Awareness of the consumers via expressing the consequences and aftereffects of purchasing and consuming counterfeit brands of sport apparels. Therefore, they can have a better moral judgment which lead to reduce intentions to purchase counterfeit sport apparel.

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APA: Copy

IZADI, B., & MAHMOUDIAN, A.. (2019). The Impact of Awareness, Emotions, and Moral Intensity on Intention to Buy Counterfeit Sports Apparel. RESEARCH ON EDUCATIONAL SPORT, 6(15 ), 201-222. SID. https://sid.ir/paper/252087/en

Vancouver: Copy

IZADI B., MAHMOUDIAN A.. The Impact of Awareness, Emotions, and Moral Intensity on Intention to Buy Counterfeit Sports Apparel. RESEARCH ON EDUCATIONAL SPORT[Internet]. 2019;6(15 ):201-222. Available from: https://sid.ir/paper/252087/en

IEEE: Copy

B. IZADI, and A. MAHMOUDIAN, “The Impact of Awareness, Emotions, and Moral Intensity on Intention to Buy Counterfeit Sports Apparel,” RESEARCH ON EDUCATIONAL SPORT, vol. 6, no. 15 , pp. 201–222, 2019, [Online]. Available: https://sid.ir/paper/252087/en

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