Conceptualization of “ Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method

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Talari Mohammad; KHODADAD HOSEINI SEYED HAMID; KORDNAIJE ASADOLLAH; AZAR ADEL

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Journal: JOURNAL OF BUSINESS STRATEGIES Year:2017 | Volume:24 | Issue:9 Page(s): 57-76

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Title

Conceptualization of “ Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method

Author(s)

Talari Mohammad | KHODADAD HOSEINI SEYED HAMID | KORDNAIJE ASADOLLAH | AZAR ADEL | Issue Writer Certificate

Keywords

Company’s Portfolio ManagementQ1

Customer PortfolioQ1

Balance and FitnessQ1

ExploreQ1

OperationQ1

Abstract

Companies enter to new businesses in their growth route. The important question is that what does compose proper portfolio for holdings? In order to answer this question, different models are provided by researchers but there are critics to them. Lack of scientific and valid model is felt. This paper aims to provide new and functional model for portfolio management in Iranian holdings. This is qualitative inductive survey and classic grounded theory method is applied. Deep semi-structured interview with 22 managers and experts in 13 organizations were collected. Findings led to conceptualization of “ Customer Portfolio” as a new phenomenon in Iranian holdings. Based on this concept, holdings can manage its own portfolio by creating a suitable portfolio of Operation and Explore capabilities rooted in its business.

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APA: Copy

Talari, Mohammad, KHODADAD HOSEINI, SEYED HAMID, KORDNAIJE, ASADOLLAH, & AZAR, ADEL. (2017). Conceptualization of “ Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method. JOURNAL OF BUSINESS STRATEGIES, 24(9 ), 57-76. SID. https://sid.ir/paper/253000/en

Vancouver: Copy

Talari Mohammad, KHODADAD HOSEINI SEYED HAMID, KORDNAIJE ASADOLLAH, AZAR ADEL. Conceptualization of “ Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method. JOURNAL OF BUSINESS STRATEGIES[Internet]. 2017;24(9 ):57-76. Available from: https://sid.ir/paper/253000/en

IEEE: Copy

Mohammad Talari, SEYED HAMID KHODADAD HOSEINI, ASADOLLAH KORDNAIJE, and ADEL AZAR, “Conceptualization of “ Customer Portfo-lio” in Holdings: Classic Grounded Theo-ry Method,” JOURNAL OF BUSINESS STRATEGIES, vol. 24, no. 9 , pp. 57–76, 2017, [Online]. Available: https://sid.ir/paper/253000/en

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