LOCAL CONSUMPTION CULTURES AND GLOBAL COMMODITIES AN ETHNOGRAPHIC STUDY OF THE CONFRONTATION BETWEEN THE LOCAL CULTURE AND GLOBAL COMMODITIES IN BANEH

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KHALEGHPANAH KAMAL; KARIMZADEH HIWA

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Journal: Iranian Journal of Anthropological Research Year:2016 | Volume:6 | Issue:1 Page(s): 63-82

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Title

LOCAL CONSUMPTION CULTURES AND GLOBAL COMMODITIES AN ETHNOGRAPHIC STUDY OF THE CONFRONTATION BETWEEN THE LOCAL CULTURE AND GLOBAL COMMODITIES IN BANEH

Author(s)

KHALEGHPANAH KAMAL | KARIMZADEH HIWA | Issue Writer Certificate

Keywords

BANEHQ1

CONSUMPTION CULTUREQ2

GLOBALIZATIONQ1

GLOBAL COMMODITIESQ1

POPULAR STRATEGIESQ2

Abstract

The present article aims to conduct an ethnographic study of the confrontation between the local culture and GLOBAL COMMODITIES in BANEH. Theoretically, this article suggests that confrontation with the global should be understood in relation to neoliberal market, Identity and collective ideologies. Thus, while carrying out a participant observation, we interviewed fifteen people in BANEH. The results indicate that a) local CONSUMPTION CULTUREs are mostly affected by market ideologies and its advertisement mechanisms, and the role of national and religious forms in the construction of meaning is limited by market. Therefore, GLOBALIZATION and GLOBAL COMMODITIES have shaped a standard CONSUMPTION CULTURE that contains specific meanings which are different from the local culture, b) the local consumption without confrontation culture has to accept the logic of the market, and d) local culture confronts the marketization and commercialization of local public sphere and private spheres. This process leads to moral reactions and identity and POPULAR STRATEGIES of adaptation.

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APA: Copy

KHALEGHPANAH, KAMAL, & KARIMZADEH, HIWA. (2016). LOCAL CONSUMPTION CULTURES AND GLOBAL COMMODITIES AN ETHNOGRAPHIC STUDY OF THE CONFRONTATION BETWEEN THE LOCAL CULTURE AND GLOBAL COMMODITIES IN BANEH. IRANIAN JOURNAL OF ANTHROPOLOGY RESEARCH, 6(1 ), 63-82. SID. https://sid.ir/paper/254569/en

Vancouver: Copy

KHALEGHPANAH KAMAL, KARIMZADEH HIWA. LOCAL CONSUMPTION CULTURES AND GLOBAL COMMODITIES AN ETHNOGRAPHIC STUDY OF THE CONFRONTATION BETWEEN THE LOCAL CULTURE AND GLOBAL COMMODITIES IN BANEH. IRANIAN JOURNAL OF ANTHROPOLOGY RESEARCH[Internet]. 2016;6(1 ):63-82. Available from: https://sid.ir/paper/254569/en

IEEE: Copy

KAMAL KHALEGHPANAH, and HIWA KARIMZADEH, “LOCAL CONSUMPTION CULTURES AND GLOBAL COMMODITIES AN ETHNOGRAPHIC STUDY OF THE CONFRONTATION BETWEEN THE LOCAL CULTURE AND GLOBAL COMMODITIES IN BANEH,” IRANIAN JOURNAL OF ANTHROPOLOGY RESEARCH, vol. 6, no. 1 , pp. 63–82, 2016, [Online]. Available: https://sid.ir/paper/254569/en

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