ASSESSMENT OF MANAGEMENT ROLE AND CONTENTS OF MEDIA IN DECREASING OF RADIO GUILAN ADDRESSEES

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FADAYI FORGHAN ABDOREZA; ALIKHAH FARDIN

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Journal: JOURNAL OF SPECIALIZED SOCIAL SCIENCE Year:2013 | Volume:10 | Issue:38 Page(s): 242-258

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Title

ASSESSMENT OF MANAGEMENT ROLE AND CONTENTS OF MEDIA IN DECREASING OF RADIO GUILAN ADDRESSEES

Author(s)

FADAYI FORGHAN ABDOREZA | ALIKHAH FARDIN | Issue Writer Certificate

Keywords

RADIOQ4

MANAGMEANTQ4

CONTENTSQ4

Abstract

The objective of this article is to pose the subject of Management Role and CONTENTS of Media in Decreasing of RADIO Guilan Addressees. According to announcement of measurment unit of Guilan Center of RADIO and Television Organization, RADIO Guilan addresses have been about 20 percent in year 2009 which this rate in comparison with years 2002 up to 2006 has a considerable fall.The method used for recognizing the reasons and in another word, answering to research-oriented questions, has been qualitative method. Also, among the techniques available in qualitative method, expert interview technique has been used, too. The under-studied sample community was constituted by some expert, powerful and pioneers of RADIO Guilan. It is necessary to mention that in this research, the position of produce professions such as programmer, broadcaster, writer and reporter have been considered because of sensitiveness of these professions and their effectiveness in optimal transferring of message or vice versa. Central findings of this research confirms that the experts, among other factors, considered that the type of management of RADIO unit is effective in decreasing of addressees. In the next stages, the role of programs producers has been distinguished and the reason of the experts was that the content or message will not be produced by itself and the CONTENTS are influenced by the producers. So, the quality and particulars of produced messages have been considered effective in fall of RADIO addresses by the addressees. The reasons of more interviewees has been that, because of lack of suitable management of message, the direction of powers (forces), in one hand, and sending the optimal message, in the other hand, has been damaged, which in their viewpoints, accuracy in selection of elite personnel of the produce section especially by emphasizing on expertise and choosing of managers with respect to the criteria of media management can be appropriate solutions to increase RADIO addresses. And, waiting and thinking on some key terms, Pringle and Star stated that the media management includes: “the duties of programming, organizing, and mobilization of resources, direct and control and also summarized the media manger skills in three skills: technical, human and perception”. Also, about the content, Mac Coil stated that: the most obvious and the most accessible witness of mass media activities, are the works which are produced and broadcasted in this medias.

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APA: Copy

ALIKHAH, FARDIN, & FADAYI FORGHAN, ABDOREZA. (2013). ASSESSMENT OF MANAGEMENT ROLE AND CONTENTS OF MEDIA IN DECREASING OF RADIO GUILAN ADDRESSEES. JOURNAL OF SPECIALIZED SOCIAL SCIENCE, 10(38), 242-258. SID. https://sid.ir/paper/255031/en

Vancouver: Copy

ALIKHAH FARDIN, FADAYI FORGHAN ABDOREZA. ASSESSMENT OF MANAGEMENT ROLE AND CONTENTS OF MEDIA IN DECREASING OF RADIO GUILAN ADDRESSEES. JOURNAL OF SPECIALIZED SOCIAL SCIENCE[Internet]. 2013;10(38):242-258. Available from: https://sid.ir/paper/255031/en

IEEE: Copy

FARDIN ALIKHAH, and ABDOREZA FADAYI FORGHAN, “ASSESSMENT OF MANAGEMENT ROLE AND CONTENTS OF MEDIA IN DECREASING OF RADIO GUILAN ADDRESSEES,” JOURNAL OF SPECIALIZED SOCIAL SCIENCE, vol. 10, no. 38, pp. 242–258, 2013, [Online]. Available: https://sid.ir/paper/255031/en

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