A SOCIAL PSYCHOLOGICAL EXPLANATION OF THE CAUSES & EFFECTS OF MEDIA PERSUASION: A STUDY ON EFFECTIVE FACTORS IN THE AUDIENCES’ TENDENCY TOWARDS THE USE OF ADVERTISEMENTS & COMMERCIAL MESSAGES, THE INTERNET AND SATELLITE NETWORKS, THE ECONOMIC DECISIONS MAKING & ACTIONS AMONG THE ZANJAN CITIZENS

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SADAFI ZABIHALLAH; MOHSENI TABRIZI ALIREZA

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Journal: JOURNAL OF SPECIALIZED SOCIAL SCIENCE Year:2013 | Volume:10 | Issue:38 Page(s): 100-125

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Title

A SOCIAL PSYCHOLOGICAL EXPLANATION OF THE CAUSES & EFFECTS OF MEDIA PERSUASION: A STUDY ON EFFECTIVE FACTORS IN THE AUDIENCES’ TENDENCY TOWARDS THE USE OF ADVERTISEMENTS & COMMERCIAL MESSAGES, THE INTERNET AND SATELLITE NETWORKS, THE ECONOMIC DECISIONS MAKING & ACTIONS AMONG THE ZANJAN CITIZENS

Author(s)

SADAFI ZABIHALLAH | MOHSENI TABRIZI ALIREZA | Issue Writer Certificate

Keywords

MEDIA PERSUASIONQ2

COMMERCIAL ADVERTISINGQ2

INTERNET AND SATELLITE NETWORKSQ2

Abstract

This Paper is a social Psychological explanation of the causes & effects of MEDIA PERSUASION: A study on Effective Factors in the audiences’ tendency towards the use of advertisements & commercial Messages, the INTERNET AND SATELLITE NETWORKS, the economic decisions making & actions. The Statistical population includes 227,790 young citizens and in Zanjan from whom we chose 381 citizens as the sample size and based on the multi-stage cluster and quota sampling method. The measurement too was questionnaire in Likert Scale. The data were analyzed through statistical package prepared for Social Sciences. Based on the Beta Value in Multiple Regression Analysis, the rate of audiences’ tendency towards the use of COMMERCIAL ADVERTISING & messages, rate of MEDIA PERSUASION, attitude to advertising and message source, employment status, rate of trust to advertisers, gender, family, consumerism rate, and rate of advertising and message attractiveness had the highest effect on the dependent variable (rate of audiences’ decision making & economic action) and these Factors could explain 60% of the change in dependent variable.

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APA: Copy

SADAFI, ZABIHALLAH, & MOHSENI TABRIZI, ALIREZA. (2013). A SOCIAL PSYCHOLOGICAL EXPLANATION OF THE CAUSES & EFFECTS OF MEDIA PERSUASION: A STUDY ON EFFECTIVE FACTORS IN THE AUDIENCES’ TENDENCY TOWARDS THE USE OF ADVERTISEMENTS & COMMERCIAL MESSAGES, THE INTERNET AND SATELLITE NETWORKS, THE ECONOMIC DECISIONS MAKING & ACTIONS AMONG THE ZANJAN CITIZENS. JOURNAL OF SPECIALIZED SOCIAL SCIENCE, 10(38), 100-125. SID. https://sid.ir/paper/255037/en

Vancouver: Copy

SADAFI ZABIHALLAH, MOHSENI TABRIZI ALIREZA. A SOCIAL PSYCHOLOGICAL EXPLANATION OF THE CAUSES & EFFECTS OF MEDIA PERSUASION: A STUDY ON EFFECTIVE FACTORS IN THE AUDIENCES’ TENDENCY TOWARDS THE USE OF ADVERTISEMENTS & COMMERCIAL MESSAGES, THE INTERNET AND SATELLITE NETWORKS, THE ECONOMIC DECISIONS MAKING & ACTIONS AMONG THE ZANJAN CITIZENS. JOURNAL OF SPECIALIZED SOCIAL SCIENCE[Internet]. 2013;10(38):100-125. Available from: https://sid.ir/paper/255037/en

IEEE: Copy

ZABIHALLAH SADAFI, and ALIREZA MOHSENI TABRIZI, “A SOCIAL PSYCHOLOGICAL EXPLANATION OF THE CAUSES & EFFECTS OF MEDIA PERSUASION: A STUDY ON EFFECTIVE FACTORS IN THE AUDIENCES’ TENDENCY TOWARDS THE USE OF ADVERTISEMENTS & COMMERCIAL MESSAGES, THE INTERNET AND SATELLITE NETWORKS, THE ECONOMIC DECISIONS MAKING & ACTIONS AMONG THE ZANJAN CITIZENS,” JOURNAL OF SPECIALIZED SOCIAL SCIENCE, vol. 10, no. 38, pp. 100–125, 2013, [Online]. Available: https://sid.ir/paper/255037/en

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