EXPLAINING THE INCENTIVES FOR THE USE OF SATELLITE TV AMONG THE STUDENT AUDIENCES BASED ON THE DENIS MAC QUAIL MODEL

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MATANI MEHRDAD

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Journal Paper

Paper Information

Journal: JOURNAL OF SPECIALIZED SOCIAL SCIENCE Year:2013 | Volume:10 | Issue:37 Page(s): 180-197

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Information Journal Paper

Title

EXPLAINING THE INCENTIVES FOR THE USE OF SATELLITE TV AMONG THE STUDENT AUDIENCES BASED ON THE DENIS MAC QUAIL MODEL

Author(s)

MATANI MEHRDAD | Issue Writer Certificate

Keywords

AUDIENCE ANALYSISQ2

NEEDSQ2

SATELLITE TELEVISIONQ2

USE AND SATISFACTIONQ2

Abstract

The present study aims to explore the audiences’ motives and reasons in watching SATELLITE TELEVISION. The study is an applied one and the employed research method is survey. The statistical population of this study includes all the students in Islamic Azad University, non-state university and Sama educational center in the Qaemshahr city who watched the Persian language satellites. The sample of study consists of 310 audiences of satellite channels selected by non-randomized purposeful sampling method. The researcher-developed questionnaire was employed to collect data, and considering the normality of the data, parametric tests such as t-test were employed to analyze the data. The findings show that the audiences watch SATELLITE TELEVISION mainly for entertainment, cognitive, social and identity reasons. In terms of the gender and the motives of audience in watching SATELLITE TELEVISION, the results of the study showed that there is a difference between male and female audiences in the type of motives and the depth of satisfaction in a way that female audience watch SATELLITE TELEVISION for identity, cognitive, and social reasons more that male audience. In terms of the age of audience, the findings indicate that the highest use of SATELLITE TELEVISION for entertainment purposes belongs to the audience over 42 years old, for informational and cognitive purposes, it refers to students below 22 years old, for social motives, audience below 22 year old, and for identity purposes, below 22 year old had the highest rate.

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References

جهانی شدن، مفاهیم. نظریه ها

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APA: Copy

MATANI, MEHRDAD. (2013). EXPLAINING THE INCENTIVES FOR THE USE OF SATELLITE TV AMONG THE STUDENT AUDIENCES BASED ON THE DENIS MAC QUAIL MODEL. JOURNAL OF SPECIALIZED SOCIAL SCIENCE, 10(37), 180-197. SID. https://sid.ir/paper/255059/en

Vancouver: Copy

MATANI MEHRDAD. EXPLAINING THE INCENTIVES FOR THE USE OF SATELLITE TV AMONG THE STUDENT AUDIENCES BASED ON THE DENIS MAC QUAIL MODEL. JOURNAL OF SPECIALIZED SOCIAL SCIENCE[Internet]. 2013;10(37):180-197. Available from: https://sid.ir/paper/255059/en

IEEE: Copy

MEHRDAD MATANI, “EXPLAINING THE INCENTIVES FOR THE USE OF SATELLITE TV AMONG THE STUDENT AUDIENCES BASED ON THE DENIS MAC QUAIL MODEL,” JOURNAL OF SPECIALIZED SOCIAL SCIENCE, vol. 10, no. 37, pp. 180–197, 2013, [Online]. Available: https://sid.ir/paper/255059/en

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