ANALYSIS OF EFFECTIVE FACTORS FOR ECOTOURISM RELEASE USING MARKETING MIXTURE MODEL (P9) IN GOLESTAN PROVINCE (CASE STUDY: THE CITIES OF KORDKUY AND GONBAD KAVOUS)

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MIRDILAMI SAYYEDA SAMIRA; MAZIDI HAJAR

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Journal: HERITAGE AND TOURISM JOURNAL Year:2017 | Volume:2 | Issue:6 Page(s): 181-200

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Title

ANALYSIS OF EFFECTIVE FACTORS FOR ECOTOURISM RELEASE USING MARKETING MIXTURE MODEL (P9) IN GOLESTAN PROVINCE (CASE STUDY: THE CITIES OF KORDKUY AND GONBAD KAVOUS)

Author(s)

MIRDILAMI SAYYEDA SAMIRA | MAZIDI HAJAR | Issue Writer Certificate

Keywords

TOURISMQ1

MARKETINGQ2

MIX MARKETINGQ1

KORDKUY AND GONBAD KAVOUS CITIESQ2

GOLESTAN PROVINCEQ1

Abstract

EcoTOURISM is one of the many types of TOURISM which is nowadays a growing part of travel On the other hand, MARKETING has become essential in all service areas, including TOURISM The better development of this sector requires the proper understanding of the processes and mechanisms involved in the MARKETING of ecoTOURISM destinations.The present study is a descriptive-survey method and for data collection, they have been used the secondary and primary information sources.The statistical population of this research is a random sample of 100 domestic tourists who have selected KORDKUY AND GONBAD KAVOUS CITIES as ecoTOURISM destinations. Based on this, a questionnaire has been designed based on the personal and behavioral features as well as the elements of MARKETING of ecoTOURISM TOURISM. Then, using Kolmogorov-Smirnov tests, the one sample and two sample T, and Friedman were analyzed as the elements of mix MARKETING of ecoTOURISM TOURISM. Generally speaking, the results of Friedman test based on the priority of "P9" indicate that there is a weakness in the elements of advertising, participation, planning, and place.

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APA: Copy

MIRDILAMI, SAYYEDA SAMIRA, & MAZIDI, HAJAR. (2017). ANALYSIS OF EFFECTIVE FACTORS FOR ECOTOURISM RELEASE USING MARKETING MIXTURE MODEL (P₉) IN GOLESTAN PROVINCE (CASE STUDY: THE CITIES OF KORDKUY AND GONBAD KAVOUS). HERITAGE AND TOURISM JOURNAL, 2(6 ), 181-200. SID. https://sid.ir/paper/257200/en

Vancouver: Copy

MIRDILAMI SAYYEDA SAMIRA, MAZIDI HAJAR. ANALYSIS OF EFFECTIVE FACTORS FOR ECOTOURISM RELEASE USING MARKETING MIXTURE MODEL (P₉) IN GOLESTAN PROVINCE (CASE STUDY: THE CITIES OF KORDKUY AND GONBAD KAVOUS). HERITAGE AND TOURISM JOURNAL[Internet]. 2017;2(6 ):181-200. Available from: https://sid.ir/paper/257200/en

IEEE: Copy

SAYYEDA SAMIRA MIRDILAMI, and HAJAR MAZIDI, “ANALYSIS OF EFFECTIVE FACTORS FOR ECOTOURISM RELEASE USING MARKETING MIXTURE MODEL (P₉) IN GOLESTAN PROVINCE (CASE STUDY: THE CITIES OF KORDKUY AND GONBAD KAVOUS),” HERITAGE AND TOURISM JOURNAL, vol. 2, no. 6 , pp. 181–200, 2017, [Online]. Available: https://sid.ir/paper/257200/en

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