The Effect of Ad Content on Subjects’ Attention: An Alpha Band Power Study

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Amini roshan Zahra; AzimZade Seyed Morteza; TALEBPOUR MEHDI; GHOSHUNI MAJID

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: Neuroscience Journal of Shefaye Khatam Year:2020 | Volume:8 | Issue:2 Page(s): 29-38

Download Full-Text

Persian Verion

View:

461

Download:

Cites:

Information Journal Paper

Title

The Effect of Ad Content on Subjects’ Attention: An Alpha Band Power Study

Author(s)

Amini roshan Zahra | AzimZade Seyed Morteza | TALEBPOUR MEHDI | GHOSHUNI MAJID | Issue Writer Certificate

Keywords

NeurosciencesQ2

ElectroencephalographyQ1

AttentionQ1

SportsQ2

MarketingQ2

Abstract

Introduction: Advertising will be useless if they fail to attract the Attention of the audience. The purpose of this study was to investigate the changes in the frontal and prefrontal area in connection with the power of the alpha band while watching commercial advertisement. Materials and Methods: The research design was semi experimental and 30 participants (15 men and 15 women) watched two advertises (Sports and non-Sports). In this research, the Neuro Guide software was used to convert electro-encephalographic data to quantitative data. Results: The results of the study showed that alpha power decreased in mos t of the channels among all individuals during watching the Sports advertisements. This decrease was not observed when watching non-Sports advertisements. This difference was also examined in terms of gender effect and the results showed that there was no significant difference between male and female. Conclusion: Our data suggested that the use of sport elements may enhance Attention toward advertisement and lead to a long-lasting and efficacious memory retention.

Cites

No record.

References

Cite

APA: Copy

Amini roshan, Zahra, AzimZade, Seyed Morteza, TALEBPOUR, MEHDI, & GHOSHUNI, MAJID. (2020). The Effect of Ad Content on Subjects’ Attention: An Alpha Band Power Study. NEUROSCIENCE JOURNAL OF SHEFAYE KHATAM, 8(2 ), 29-38. SID. https://sid.ir/paper/258157/en

Vancouver: Copy

Amini roshan Zahra, AzimZade Seyed Morteza, TALEBPOUR MEHDI, GHOSHUNI MAJID. The Effect of Ad Content on Subjects’ Attention: An Alpha Band Power Study. NEUROSCIENCE JOURNAL OF SHEFAYE KHATAM[Internet]. 2020;8(2 ):29-38. Available from: https://sid.ir/paper/258157/en

IEEE: Copy

Zahra Amini roshan, Seyed Morteza AzimZade, MEHDI TALEBPOUR, and MAJID GHOSHUNI, “The Effect of Ad Content on Subjects’ Attention: An Alpha Band Power Study,” NEUROSCIENCE JOURNAL OF SHEFAYE KHATAM, vol. 8, no. 2 , pp. 29–38, 2020, [Online]. Available: https://sid.ir/paper/258157/en

Related Journal Papers