THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND PRODUCT DIVERSIFICATION ON PERFORMANCE EVALUATION

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AGHAEI MOHAMMAD ALI; KAZEMPOUR MORTEZA

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: IRANIAN JOURNAL OF BEHAVIORAL & VALUED ACCOUNTING Year:2016 | Volume:1 | Issue:1 Page(s): 99-121

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Information Journal Paper

Title

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND PRODUCT DIVERSIFICATION ON PERFORMANCE EVALUATION

Author(s)

AGHAEI MOHAMMAD ALI | KAZEMPOUR MORTEZA | Issue Writer Certificate

Keywords

CORPORATE SOCIAL RESPONSIBILITYQ2

DIVERSIFICATIONQ2

FIRM PERFORMANCEQ2

Abstract

Companies resort to diversity in order to meet multiple needs of their customers so that by preserving their customers they would be able to improve performance and productivity. in the other hand, to experience a successful presence in the society, companies are trying to implement the concept of social responsiveness in the best way possible so that by doing this and in the process of increasing social satisfaction, performance of the company would be improved too. Therefore, The aim of this study is to evaluate the effect of CORPORATE SOCIAL RESPONSIBILITY and product DIVERSIFICATION on performance evaluation of companies member of the Tehran Stock Exchange. in order to measure the variability of products the criteria of entropy was used and social responsibility was also used in applying the presented model in the appendix of the current article that has 6 dimensions of environmental and energy issues, products and services, human resources, customers, social reponsibilities and energy. return on asset ratio was used to measure and asses performance. the statistical population of the current research included 80 companies in the period of 2010 to 2015 (480 year/company). after statistical analysis, results showed that there is a positive and meaningful relationship between social responsibility and company performance and there is a negative and meaningful relationship between DIVERSIFICATION and FIRM PERFORMANCE.

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APA: Copy

AGHAEI, MOHAMMAD ALI, & KAZEMPOUR, MORTEZA. (2016). THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND PRODUCT DIVERSIFICATION ON PERFORMANCE EVALUATION. IRANIAN JOURNAL OF BEHAVIORAL & VALUED ACCOUNTING, 1(1), 99-121. SID. https://sid.ir/paper/260501/en

Vancouver: Copy

AGHAEI MOHAMMAD ALI, KAZEMPOUR MORTEZA. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND PRODUCT DIVERSIFICATION ON PERFORMANCE EVALUATION. IRANIAN JOURNAL OF BEHAVIORAL & VALUED ACCOUNTING[Internet]. 2016;1(1):99-121. Available from: https://sid.ir/paper/260501/en

IEEE: Copy

MOHAMMAD ALI AGHAEI, and MORTEZA KAZEMPOUR, “THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY AND PRODUCT DIVERSIFICATION ON PERFORMANCE EVALUATION,” IRANIAN JOURNAL OF BEHAVIORAL & VALUED ACCOUNTING, vol. 1, no. 1, pp. 99–121, 2016, [Online]. Available: https://sid.ir/paper/260501/en

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