Impact of Market Orientation on the Well-Being: The Study of the Role of Environmental Innovations

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SIAVASHI ELNAZ; SIAVASHI BEHNAZ; ABBASI MASOUD; Noruzi Hossein

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Paper Information

Journal: JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT Year:2020 | Volume:8 | Issue:3 (31) Page(s): 69-82

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Information Journal Paper

Title

Impact of Market Orientation on the Well-Being: The Study of the Role of Environmental Innovations

Author(s)

SIAVASHI ELNAZ | SIAVASHI BEHNAZ | ABBASI MASOUD | Noruzi Hossein | Issue Writer Certificate

Keywords

Customer orientationQ1

Competitor OrientationQ1

Cross-Functional CoordinationQ1

Environmental InnovationQ1

Well-BeingQ1

Abstract

From long ago Studying wellbeing and its essential factors on people has been a popular subject for researchers in psychology, Behavioural and social science, and recently for researchers of management and innovation, and a lot of theories, frameworks and models have been provided in this subject. As a matter there has not been much research about market orientation strategy and Environmental Innovation in the company. This research was conducted with the aim of investigating the effect of market orientation on wellbeing in knowledge based companies. In this connection, the role of mediation of Environmental Innovations has also been emphasized. Target population of this study is consists of two groups: costumers, managers and employees of knowledge based companies settled in University of Tehran knowledge and technology park which have Environmental Innovations activities. The sampling method for the first group convenience sampling technique and for the second group a simple random sampling method was applied. Data was collected using standard questionnaires and data analysis was based on structural equation modeling using Smart PLS 3. 0 software. According to the results, costumer orientation and Competitor Orientation have positive influence on wellbeing through a mediating role of Environmental Innovation and Cross-Functional Coordination has no effect on Environmental Innovation and well being.

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APA: Copy

SIAVASHI, ELNAZ, SIAVASHI, BEHNAZ, ABBASI, MASOUD, & Noruzi, Hossein. (2020). Impact of Market Orientation on the Well-Being: The Study of the Role of Environmental Innovations. JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT, 8(3 (31) ), 69-82. SID. https://sid.ir/paper/260978/en

Vancouver: Copy

SIAVASHI ELNAZ, SIAVASHI BEHNAZ, ABBASI MASOUD, Noruzi Hossein. Impact of Market Orientation on the Well-Being: The Study of the Role of Environmental Innovations. JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT[Internet]. 2020;8(3 (31) ):69-82. Available from: https://sid.ir/paper/260978/en

IEEE: Copy

ELNAZ SIAVASHI, BEHNAZ SIAVASHI, MASOUD ABBASI, and Hossein Noruzi, “Impact of Market Orientation on the Well-Being: The Study of the Role of Environmental Innovations,” JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT, vol. 8, no. 3 (31) , pp. 69–82, 2020, [Online]. Available: https://sid.ir/paper/260978/en

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