Study of the Effective Factors on Green Shopping (Case Study: Students at Payame Noor University in Tehran)

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BABAEI SEMIROMI MOHAMMAD REZA; Fazeli Kebrya Hamed; Kadivar Farhad; RAMEZANPOUR MOHTARAM

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Journal: JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT Year:2020 | Volume:8 | Issue:3 (31) Page(s): 37-52

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Title

Study of the Effective Factors on Green Shopping (Case Study: Students at Payame Noor University in Tehran)

Author(s)

BABAEI SEMIROMI MOHAMMAD REZA | Fazeli Kebrya Hamed | Kadivar Farhad | RAMEZANPOUR MOHTARAM | Issue Writer Certificate

Keywords

Green PurchaseQ1

Marketing AttitudesQ1

Payame Noor UniversityQ2

Abstract

The main purpose of this research was to analize the state of green purchasing among the Payame Noor University (PNU) students in Tehran city and to evaluate a progressed conceptual model of variables affecting attitude toward green products and green purchasing intention by these consumers. The method used in this research is descriptive-survey and for this purpose the five choice questionnaire Form from likert is used. For description of the data, the descriptive statistics and for analyzing and the examination of research hypothesis, the perceptional statistics including Structural Equation Modeling (SEM), Certified Factor Analysis (CFA), Stepped Regression Analysis and t-test with two independent samples were used. According to the results gained by the analysis, the factors like; “ Ecological attitudes” , “ Ecological knowledge” , “ interpersonal influences” , and “ collectiveness” have a positive and significance effect on the factor of “ attitude toward green products” . In addition, the results of the test showed that the effect of “ Health consiousness” on “ attitudes toward green products” is not significance. The experience also proved that the factor of “ attitudes toward green products” on the green purchasing intention is positive and significance. Also the factors like “ willingness to pay” and “ product perceived necessity” appeared to be as mediator and equilibrative variables.

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APA: Copy

BABAEI SEMIROMI, MOHAMMAD REZA, Fazeli Kebrya, Hamed, Kadivar, Farhad, & RAMEZANPOUR, MOHTARAM. (2020). Study of the Effective Factors on Green Shopping (Case Study: Students at Payame Noor University in Tehran). JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT, 8(3 (31) ), 37-52. SID. https://sid.ir/paper/260981/en

Vancouver: Copy

BABAEI SEMIROMI MOHAMMAD REZA, Fazeli Kebrya Hamed, Kadivar Farhad, RAMEZANPOUR MOHTARAM. Study of the Effective Factors on Green Shopping (Case Study: Students at Payame Noor University in Tehran). JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT[Internet]. 2020;8(3 (31) ):37-52. Available from: https://sid.ir/paper/260981/en

IEEE: Copy

MOHAMMAD REZA BABAEI SEMIROMI, Hamed Fazeli Kebrya, Farhad Kadivar, and MOHTARAM RAMEZANPOUR, “Study of the Effective Factors on Green Shopping (Case Study: Students at Payame Noor University in Tehran),” JOURNAL OF ENVIRONMENTAL EDUCATION AND SUSTAINABLE DEVELOPMENT, vol. 8, no. 3 (31) , pp. 37–52, 2020, [Online]. Available: https://sid.ir/paper/260981/en

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