Counter-Hegemonic Political Communication: Representation of the “ Self” and the “ Other” in the Presstv News Discourse

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MINAVAND MOHAMMAD GHOLI; MESHKATI SIMIN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

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Journal: NEW MEDIA STUDIES Year:2019 | Volume:5 | Issue:19 Page(s): 227-260

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Information Journal Paper

Title

Counter-Hegemonic Political Communication: Representation of the “ Self” and the “ Other” in the Presstv News Discourse

Author(s)

MINAVAND MOHAMMAD GHOLI | MESHKATI SIMIN | Issue Writer Certificate

Keywords

Counter-HegemonyQ2

DiscourseQ1

NewsQ2

RepresentationQ2

PressTVQ2

Abstract

The purpose of this study is to compare the Counter-Hegemonic international News coverage by the Press TV News network against the Hegemonic Discourse of the western media in a case study. This study is to find out why, how and by which techniques is the Discourse made and who is making it by asking three questions including why they speak, who is speaking, and how do they speak. Discourse analysis method is used to collect qualitative data. The conceptual framework to carry this study is based on the Gramsci's theory of Hegemony, Stuart Hall's theory of Representation, and the Laclau and Mouffe's Discourse Theory. The findings show that Press TV uses "Reverse Representation" in the confrontation with western media who shows Islam and East as an inferior otherness. Press TV utilizes special vocabulary system, focuses on the voice of voiceless and employs both organic and traditional intellectuals to verbalize Postcolonial subjects which all are hit off with its counter-hegemonic purposes.

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APA: Copy

MINAVAND, MOHAMMAD GHOLI, & MESHKATI, SIMIN. (2019). Counter-Hegemonic Political Communication: Representation of the “ Self” and the “ Other” in the Presstv News Discourse. NEW MEDIA STUDIES, 5(19 ), 227-260. SID. https://sid.ir/paper/264595/en

Vancouver: Copy

MINAVAND MOHAMMAD GHOLI, MESHKATI SIMIN. Counter-Hegemonic Political Communication: Representation of the “ Self” and the “ Other” in the Presstv News Discourse. NEW MEDIA STUDIES[Internet]. 2019;5(19 ):227-260. Available from: https://sid.ir/paper/264595/en

IEEE: Copy

MOHAMMAD GHOLI MINAVAND, and SIMIN MESHKATI, “Counter-Hegemonic Political Communication: Representation of the “ Self” and the “ Other” in the Presstv News Discourse,” NEW MEDIA STUDIES, vol. 5, no. 19 , pp. 227–260, 2019, [Online]. Available: https://sid.ir/paper/264595/en

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