CONSTRUCTING CONSUMER BEHAVIOR QUESTIONNAIRE IN SPORT FOR ALL

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NESHATI ABOLFAZL; SEYEDAMERI MIRHASSAN; JENANI HAMID; KOOHI KAMAL

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Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2017 | Volume:5 | Issue:16 Page(s): 21-34

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Information Journal Paper

Title

CONSTRUCTING CONSUMER BEHAVIOR QUESTIONNAIRE IN SPORT FOR ALL

Author(s)

NESHATI ABOLFAZL | SEYEDAMERI MIRHASSAN | JENANI HAMID | KOOHI KAMAL | Issue Writer Certificate

Keywords

RELIABILITY

SPORT CONSUMER BEHAVIOR

SPORT CONSUMPTION

SPORT MARKETING

VALIDITY

Abstract

The aim of this study was to construct and determine the VALIDITY and RELIABILITY of SPORT CONSUMER BEHAVIOR instrument in sport for all. 560 participants in sport for all were selected through stratified random sampling method as the sample. 21 items were extracted by studying and collecting texts and articles related to SPORT CONSUMER BEHAVIOR. Content ratio and construct VALIDITY were respectively used to check the VALIDITY of the questionnaire. Cronbach's alpha was used to test the RELIABILITY. The results of exploratory factor analysis revealed three dimensions named as "frequency of participation", "purchase intentions" and "media consumption". Based on confirmatory factor analysis and by eliminating one of the items with factor loading lower than the desired level, the results showed that all the items had the optimum factor loading. The results showed those indexes necessary for model fit were desirable (CMIN/DF=5. 21, GFI=0. 893, TLI=0. 868, CFI=1. 0, PNFI=0. 73, RMSEA=0. 078). Cronbach's alpha for the whole instrument and subscales of frequency of participation, purchase intentions and media consumption were respectively 0. 89, 0. 851, 0. 847, 0. 774. The current study provided a suitable instrument with desirable RELIABILITY and VALIDITY to assess SPORT CONSUMER BEHAVIOR so that the scientific and research community of SPORT MARKETING could benefit from it to evaluate the sports industry.

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APA: Copy

NESHATI, ABOLFAZL, SEYEDAMERI, MIRHASSAN, JENANI, HAMID, & KOOHI, KAMAL. (2017). CONSTRUCTING CONSUMER BEHAVIOR QUESTIONNAIRE IN SPORT FOR ALL. NEW TRENDS IN SPORT MANAGEMENT, 5(16 ), 21-34. SID. https://sid.ir/paper/266812/en

Vancouver: Copy

NESHATI ABOLFAZL, SEYEDAMERI MIRHASSAN, JENANI HAMID, KOOHI KAMAL. CONSTRUCTING CONSUMER BEHAVIOR QUESTIONNAIRE IN SPORT FOR ALL. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2017;5(16 ):21-34. Available from: https://sid.ir/paper/266812/en

IEEE: Copy

ABOLFAZL NESHATI, MIRHASSAN SEYEDAMERI, HAMID JENANI, and KAMAL KOOHI, “CONSTRUCTING CONSUMER BEHAVIOR QUESTIONNAIRE IN SPORT FOR ALL,” NEW TRENDS IN SPORT MANAGEMENT, vol. 5, no. 16 , pp. 21–34, 2017, [Online]. Available: https://sid.ir/paper/266812/en

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