INVESTIGATING THE DIMENSIONS OF SOCIAL CAPITAL AND ITS RELATION TO MORAL MARKETING (CASE: SEPAH BANK BRANCHES OF QOM PROVINCE)

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JANDAGHI GHOLAM REZA; Ghoreishi seyed Mehdi; AHADI SHOAR SEYED MAJID

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Journal: Social capital Management Year:2017 | Volume:4 | Issue:3 Page(s): 309-332

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Title

INVESTIGATING THE DIMENSIONS OF SOCIAL CAPITAL AND ITS RELATION TO MORAL MARKETING (CASE: SEPAH BANK BRANCHES OF QOM PROVINCE)

Author(s)

JANDAGHI GHOLAM REZA | Ghoreishi seyed Mehdi | AHADI SHOAR SEYED MAJID | Issue Writer Certificate

Keywords

ETHICS

MARKETING ETHICS

MARKETING

SOCIAL CAPITAL

Abstract

Social capital refers to links and connections among members of a network as a source of value, which serves the purposes of the members by creating the norms and mutual trust. Also ethical MARKETING is seeking for honest and true presentation of a product, in the field of customer's desired cultural and social values. This research aims to investigate the dimensions of SOCIAL CAPITAL and their impact on ethical MARKETING among employees of Sepah Bank Branches in Qom. The present study is of applicable type, a descriptive-correlative method. The statistical population of this study was composed of all 227 employees of Sepah Bank Branchs in Qom Province. The random simple sampling method was used and the sample size was estimated to be 143 by Cochran formula. The research instrument was a questionnaire whose validity was confirmed by experts and its reliability was confirmed by Cronbach's alpha coefficient. The data were analyzed by correlation test. The results showed that there is a positive and significant relationship between SOCIAL CAPITAL (and its dimensions) and ethical MARKETING.

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APA: Copy

JANDAGHI, GHOLAM REZA, Ghoreishi, seyed Mehdi, & AHADI SHOAR, SEYED MAJID. (2017). INVESTIGATING THE DIMENSIONS OF SOCIAL CAPITAL AND ITS RELATION TO MORAL MARKETING (CASE: SEPAH BANK BRANCHES OF QOM PROVINCE). SOCIAL CAPITAL MANAGEMENT, 4(3 ), 309-332. SID. https://sid.ir/paper/266951/en

Vancouver: Copy

JANDAGHI GHOLAM REZA, Ghoreishi seyed Mehdi, AHADI SHOAR SEYED MAJID. INVESTIGATING THE DIMENSIONS OF SOCIAL CAPITAL AND ITS RELATION TO MORAL MARKETING (CASE: SEPAH BANK BRANCHES OF QOM PROVINCE). SOCIAL CAPITAL MANAGEMENT[Internet]. 2017;4(3 ):309-332. Available from: https://sid.ir/paper/266951/en

IEEE: Copy

GHOLAM REZA JANDAGHI, seyed Mehdi Ghoreishi, and SEYED MAJID AHADI SHOAR, “INVESTIGATING THE DIMENSIONS OF SOCIAL CAPITAL AND ITS RELATION TO MORAL MARKETING (CASE: SEPAH BANK BRANCHES OF QOM PROVINCE),” SOCIAL CAPITAL MANAGEMENT, vol. 4, no. 3 , pp. 309–332, 2017, [Online]. Available: https://sid.ir/paper/266951/en

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