A MODEL FOR PREDICTING SPECTATORS RE-ATTENDANCE IN THE FOOTBALL MATCHES

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ABDI HAMED; MEHDIPOUR ABDOLRAHMAN; KHATIBI AMIN; MARASHIAN SEYED HOSSEIN

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Journal: Contemporary Studies on Sport Management Year:2018 | Volume:7 | Issue:14 Page(s): 65-78

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Title

A MODEL FOR PREDICTING SPECTATORS RE-ATTENDANCE IN THE FOOTBALL MATCHES

Author(s)

ABDI HAMED | MEHDIPOUR ABDOLRAHMAN | KHATIBI AMIN | MARASHIAN SEYED HOSSEIN | Issue Writer Certificate

Keywords

FOOTBALL MATCHES

RE-ATTENDANCE

SPECTATORS

SATISFACTION

LOYALTY

Abstract

The SPECTATORS have always been one of the main dimensions of FOOTBALL MATCHES and holding matches is not matter without their presence, so, was the main issue of the research the prediction of their RE-ATTENDANCE in the football tournaments. The research method was the survey. The statistical population was all SPECTATORS in the Iranian Football Premier League Competitions in the season 2016-17 that 507 samples were randomly selected. A questionnaire on Likert scale was the data collecting tools. The result of the research was a model for predicting SPECTATORS RE-ATTENDANCE in the FOOTBALL MATCHES, it was found that the provided services affect the SPECTATORS’ SATISFACTION and the SATISFACTION also affect their RE-ATTENDANCE by mediator variables: image, emotional commitment, calculative commitment and LOYALTY. In the other words, based on the model, 27 indicators through six factors can affect and predict the SPECTATORS RE-ATTENDANCE. Therefore, in view of the main role of the provided services variable, it is recommended will be improved the provided services at the stadiums to increase SATISFACTION, LOYALTY and RE-ATTENDANCE of SPECTATORS.

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APA: Copy

ABDI, HAMED, MEHDIPOUR, ABDOLRAHMAN, KHATIBI, AMIN, & MARASHIAN, SEYED HOSSEIN. (2018). A MODEL FOR PREDICTING SPECTATORS RE-ATTENDANCE IN THE FOOTBALL MATCHES. JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES, 7(14 ), 65-78. SID. https://sid.ir/paper/267399/en

Vancouver: Copy

ABDI HAMED, MEHDIPOUR ABDOLRAHMAN, KHATIBI AMIN, MARASHIAN SEYED HOSSEIN. A MODEL FOR PREDICTING SPECTATORS RE-ATTENDANCE IN THE FOOTBALL MATCHES. JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES[Internet]. 2018;7(14 ):65-78. Available from: https://sid.ir/paper/267399/en

IEEE: Copy

HAMED ABDI, ABDOLRAHMAN MEHDIPOUR, AMIN KHATIBI, and SEYED HOSSEIN MARASHIAN, “A MODEL FOR PREDICTING SPECTATORS RE-ATTENDANCE IN THE FOOTBALL MATCHES,” JOURNAL OF SPORT MANAGEMENT AND MOVEMENT SCIENCES, vol. 7, no. 14 , pp. 65–78, 2018, [Online]. Available: https://sid.ir/paper/267399/en

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