Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting)

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

TAGHDIMI TOORAN; MOSHABAKI ESFAHANI ASGHAR; Salehi Amiri Reza; NAVABAKHSH MEHRDAD

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: CONSUMER BEHAVIOR STUDIES Year:2019 | Volume:6 | Issue:1 Page(s): 311-332

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

1,423

Download:

Cites:

Information Journal Paper

Title

Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting)

Author(s)

TAGHDIMI TOORAN | MOSHABAKI ESFAHANI ASGHAR | Salehi Amiri Reza | NAVABAKHSH MEHRDAD | Issue Writer Certificate

Keywords

Marketing

export

cultural products

Iranian painting board

Abstract

Today, exports and, in particular, the Marketing sector in this area have been raised as a factor for competitive advantage for developing and developed countries. On the other hand, the export of cultural products as products that can represent the real and cultural image of our country and is a significant contribution to the export of non-oil products has been taken into account in recent years in various ways. Undoubtedly, identifying factors and designing an effective model for exporting cultural products in the scientific community is remarkable. The research method used in this research is a qualitative-quantitative mixture. First, the factors affecting the export Marketing of more than 120 factors in the literature of the research were identified and then, using the "seven-stage comprehensive method", 33 important factors were identified and case exploratory factor analysis. In the quantitative analysis, 29 factors that have been confirmed by factor load have been classified by main components analysis in six concepts and identified as a model for success in Marketing the export of cultural products. According to the results of the research, it can be said that the process of exporting cultural products depends to a large extent on the perceptions and interactions of the customer that derives from the company's capabilities and product features that are known as effective internal characteristics, and the influential external characteristics are located the second rank.

Cites

No record.

References

No record.

Cite

APA: Copy

TAGHDIMI, TOORAN, MOSHABAKI ESFAHANI, ASGHAR, Salehi Amiri, Reza, & NAVABAKHSH, MEHRDAD. (2019). Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting). CONSUMER BEHAVIOR STUDIES, 6(1 ), 311-332. SID. https://sid.ir/paper/268090/en

Vancouver: Copy

TAGHDIMI TOORAN, MOSHABAKI ESFAHANI ASGHAR, Salehi Amiri Reza, NAVABAKHSH MEHRDAD. Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting). CONSUMER BEHAVIOR STUDIES[Internet]. 2019;6(1 ):311-332. Available from: https://sid.ir/paper/268090/en

IEEE: Copy

TOORAN TAGHDIMI, ASGHAR MOSHABAKI ESFAHANI, Reza Salehi Amiri, and MEHRDAD NAVABAKHSH, “Marketing Pattern Modeling For Cultural Products Export According To Consumer Behavior (Case Study: painting),” CONSUMER BEHAVIOR STUDIES, vol. 6, no. 1 , pp. 311–332, 2019, [Online]. Available: https://sid.ir/paper/268090/en

Related Journal Papers