Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats

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khademi gerashi mehdi; safavi fatemeh

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Journal Paper

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Journal: CONSUMER BEHAVIOR STUDIES Year:2019 | Volume:6 | Issue:1 Page(s): 213-228

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Information Journal Paper

Title

Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats

Author(s)

khademi gerashi mehdi | safavi fatemeh | Issue Writer Certificate

Keywords

social marketing

health threats perception

fear

Smoking cessation intentions

graphic levels

Abstract

In recent decades, social marketing has been recognized as an effective attitude to behavior change. Today, smoking is one of the health concerns for young people. Graphical warning messages are one of the initiatives developed in social marketing, which aims to increase crack action or reduce smoking. The purpose of this study was to investigate the effect of graphic warnings on cigarette packs. In the survey, data were collected from 126 smokers in Tehran universities. The results showed warning levels in the light of the frequency of smoking is likely to lead to fear, and fear affects the health threat from smoking. However, findings show that graphical warnings do not affect the thinking of treating, but in interaction with the frequency of smoking, it can affect the thinking of smoking cessation. The results of this study also show visual messages are more effective than verbal messages.

Cites

Etiology of Smoking Tendency: A Qualitative Examination of the Experiences of Young Smokers

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APA: Copy

khademi gerashi, mehdi, & safavi, fatemeh. (2019). Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats. CONSUMER BEHAVIOR STUDIES, 6(1 ), 213-228. SID. https://sid.ir/paper/268091/en

Vancouver: Copy

khademi gerashi mehdi, safavi fatemeh. Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats. CONSUMER BEHAVIOR STUDIES[Internet]. 2019;6(1 ):213-228. Available from: https://sid.ir/paper/268091/en

IEEE: Copy

mehdi khademi gerashi, and fatemeh safavi, “Graphic warning and Smoking cessation; mediating role of fear aversion and perception of health threats,” CONSUMER BEHAVIOR STUDIES, vol. 6, no. 1 , pp. 213–228, 2019, [Online]. Available: https://sid.ir/paper/268091/en

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