The Role of Social Media on Entrepreneurship Intention

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Mirvahedi Seyyed Saeid; HOSSEINPOUR DAVOOD; Soltan Mohammadlou Ehsan

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Journal: JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES Year:2019 | Volume:8 | Issue:29 Page(s): 35-60

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Title

The Role of Social Media on Entrepreneurship Intention

Author(s)

Mirvahedi Seyyed Saeid | HOSSEINPOUR DAVOOD | Soltan Mohammadlou Ehsan | Issue Writer Certificate

Keywords

Social Media

entrepreneurial intention

Attitude

social norms

Self-Belief

Abstract

The present study seeks to evaluate the effect of Social Media on people's entrepreneurial intention. In this study, the components of entrepreneurial intention are derived from the Linan’ s entrepreneurial intention Model. These components include Attitudes towards entrepreneurial behaviors, social norms, and Self-Belief. The present study is quantitative and the research method is descriptive. In this research, questionnaire was used for data collection. Students of Allameh Tabatabaei University in Tehran are samples of the study. Gathered data was analyzed by using t-test, factor analysis, and structural equation model with SPSS and LISREL software. Results showed that there was a significant relationship between Social Media and entrepreneurial intention and its components. Furthermore, Social Media strongly influences entrepreneurial intention and its components. Moreover, the most significant impacts were related to entrepreneurial Self-Belief, social norms, and Attitudes towards entrepreneurial behavior, respectively. Finally, all hypotheses were confirmed by structural analysis and structural equation modeling.

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APA: Copy

Mirvahedi, Seyyed Saeid, HOSSEINPOUR, DAVOOD, & Soltan Mohammadlou, Ehsan. (2019). The Role of Social Media on Entrepreneurship Intention. JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES, 8(29 ), 35-60. SID. https://sid.ir/paper/268115/en

Vancouver: Copy

Mirvahedi Seyyed Saeid, HOSSEINPOUR DAVOOD, Soltan Mohammadlou Ehsan. The Role of Social Media on Entrepreneurship Intention. JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES[Internet]. 2019;8(29 ):35-60. Available from: https://sid.ir/paper/268115/en

IEEE: Copy

Seyyed Saeid Mirvahedi, DAVOOD HOSSEINPOUR, and Ehsan Soltan Mohammadlou, “The Role of Social Media on Entrepreneurship Intention,” JOURNAL OF BUSINESS INTELLIGENCE MANAGEMENT STUDIES, vol. 8, no. 29 , pp. 35–60, 2019, [Online]. Available: https://sid.ir/paper/268115/en

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