Redefining roadmap concept using content analysis method

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KHOSRAVI ABBAS; AHMADVAND ALI MOHAMMAD

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Journal: NAJA STRATEGIC STUDIES JOURNAL Year:2019 | Volume:14 | Issue:11 Page(s): 5-29

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Title

Redefining roadmap concept using content analysis method

Author(s)

KHOSRAVI ABBAS | AHMADVAND ALI MOHAMMAD | Issue Writer Certificate

Keywords

Roadmap

Strategy

Strategic Planning

Abstract

In this article, the concept of Roadmap has been redefined. Many definitions have been put forward by Roadmap scientists and these definitions are sometimes similar to each other and in some cases different from one another. While some scientists, like Robert Fall, call it a tool, others like Galvin regard it as an approach. On the other hand, Roadmap and Strategy, both of which are important strategic issues, are also not very transparent. There is also a difference in the perception of experts in mapping. Differences or deficiencies in the concept of Roadmap can lead to inaccurate planning. In this paper, the definitions of scientists as well as the experts’ perceptions are mapped by thematic analysis. The community of experts has been selected for the survey from managers and Roadmap experts. According to the results of the analysis, Roadmap is an integrated planning tool for Strategy realization. In this definition, the concept of Roadmap, its relationship to the Strategy, and consequently its position in the Strategic Planning process have been clarified.

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APA: Copy

KHOSRAVI, ABBAS, & AHMADVAND, ALI MOHAMMAD. (2019). Redefining roadmap concept using content analysis method. NAJA STRATEGIC STUDIES JOURNAL, 4(11 ), 5-29. SID. https://sid.ir/paper/270263/en

Vancouver: Copy

KHOSRAVI ABBAS, AHMADVAND ALI MOHAMMAD. Redefining roadmap concept using content analysis method. NAJA STRATEGIC STUDIES JOURNAL[Internet]. 2019;4(11 ):5-29. Available from: https://sid.ir/paper/270263/en

IEEE: Copy

ABBAS KHOSRAVI, and ALI MOHAMMAD AHMADVAND, “Redefining roadmap concept using content analysis method,” NAJA STRATEGIC STUDIES JOURNAL, vol. 4, no. 11 , pp. 5–29, 2019, [Online]. Available: https://sid.ir/paper/270263/en

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