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Information Journal Paper

Title

THE EFFECT OF PUBLIC SERVICE ADVERTISING ON CARDIOVASCULAR DISEASE IN KOREA

Pages

  1029-1037

Abstract

 Background: PUBLIC SERVICE ADVERTISING (PSA) is a public interest message disseminated in the form of an advertise-ment communication and its main purpose is to promote public behavioral changes regarding a social issue. Korea Centers for Disease Control and Prevention (KCDC) has been delivering PSA by various media. However, the effect of PSAs has never been evaluated. The purpose of this study was to estimate the effects of broadcasted PSA produced by KCDC on CARDIOVASCULAR DISEASE (CVD).Methods: One thousand adult participants throughout 15 provinces in Korea were chosen through the quota sam-pling method in 2012. A face-to-face research survey with 13 questions was conducted using a Computer Assisted Personal Interview (CAPI) system. Previous exposure to the PSA message, UNDERSTANDING, and behavioral INTENTION to change was assessed.Results: After watching the PSA, about 75% of participants answered that they could understand the contents well and 70% had willingness to change their behaviors associated with CVD. However, only 24% of participants answered they watched the PSA during the past year.Conclusion: The PSA had positive effects on increasing the level of UNDERSTANDING and INTENTION to change behaviors regarding CVD. However, the level of exposure was low. KCDC should make an effort to increase the public expo-sure level, which could be an important success factor regarding the PSA. In addition, KCDC should consider custo-mized PSA for vulnerable people such as multi-cultural families, the disabled, and the elderly.

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    • Cite

    APA: Copy

    JANG, JUHYUN. (2016). THE EFFECT OF PUBLIC SERVICE ADVERTISING ON CARDIOVASCULAR DISEASE IN KOREA. IRANIAN JOURNAL OF PUBLIC HEALTH, 45(8), 1029-1037. SID. https://sid.ir/paper/274329/en

    Vancouver: Copy

    JANG JUHYUN. THE EFFECT OF PUBLIC SERVICE ADVERTISING ON CARDIOVASCULAR DISEASE IN KOREA. IRANIAN JOURNAL OF PUBLIC HEALTH[Internet]. 2016;45(8):1029-1037. Available from: https://sid.ir/paper/274329/en

    IEEE: Copy

    JUHYUN JANG, “THE EFFECT OF PUBLIC SERVICE ADVERTISING ON CARDIOVASCULAR DISEASE IN KOREA,” IRANIAN JOURNAL OF PUBLIC HEALTH, vol. 45, no. 8, pp. 1029–1037, 2016, [Online]. Available: https://sid.ir/paper/274329/en

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