A CROSS-CULTURAL COMPARISON OF SERVICE QUALITY PRIORITIZATION

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MOSTAGHEL R.; ALBADVI A.

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Journal Paper

Paper Information

Journal: Scientia Iranica Year:2009 | Volume:16 | Issue:1 (TRANSACTION E: INDUSTRIAL ENGINEERING) Page(s): 65-72

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Information Journal Paper

Title

A CROSS-CULTURAL COMPARISON OF SERVICE QUALITY PRIORITIZATION

Author(s)

MOSTAGHEL R. | ALBADVI A. | Issue Writer Certificate

Keywords

ELECTRONIC COMMERCE

ONLINE RETAILING

SERVICE QUALITY

CROSS-CULTURAL

Abstract

The findings of this research are mostly useful to those who intend to penetrate international “Business to Consumer” markets. One of the key challenges of online businesses is how they manage SERVICE QUALITY, which holds a significant importance to customer satisfaction. This paper is purposed to unveil customers’ perceptions on SERVICE QUALITY priority and different cultures’ expectations in online shopping. The questionnaire utilized, was based on the SERVQUAL instrument that identifies five quality dimensions. This study indicates that in the developing countries customers need more security and clarity in transactions. The managerial and theoretical implications are provided.

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APA: Copy

MOSTAGHEL, R., & ALBADVI, A.. (2009). A CROSS-CULTURAL COMPARISON OF SERVICE QUALITY PRIORITIZATION. SCIENTIA IRANICA, 16(1 (TRANSACTION E: INDUSTRIAL ENGINEERING)), 65-72. SID. https://sid.ir/paper/289754/en

Vancouver: Copy

MOSTAGHEL R., ALBADVI A.. A CROSS-CULTURAL COMPARISON OF SERVICE QUALITY PRIORITIZATION. SCIENTIA IRANICA[Internet]. 2009;16(1 (TRANSACTION E: INDUSTRIAL ENGINEERING)):65-72. Available from: https://sid.ir/paper/289754/en

IEEE: Copy

R. MOSTAGHEL, and A. ALBADVI, “A CROSS-CULTURAL COMPARISON OF SERVICE QUALITY PRIORITIZATION,” SCIENTIA IRANICA, vol. 16, no. 1 (TRANSACTION E: INDUSTRIAL ENGINEERING), pp. 65–72, 2009, [Online]. Available: https://sid.ir/paper/289754/en

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