MODELING THE MARKETING MIX IN SPORT INDUSTRY OF IRAN

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MEMARI ZH.; KHABIRI MOHAMMAD; HAMIDI MEHRZAD; KAZEMNEJAD ANOUSHIRAVAN; YAD ELAHI FARSI J.

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Journal: Year:2008 | Volume:- | Issue:35 Page(s): 47-67

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Information Journal Paper

Title

MODELING THE MARKETING MIX IN SPORT INDUSTRY OF IRAN

Author(s)

Keywords

MODELINGQ3

MARKETING MIXQ2

SPORT INDUSTRYQ3

EXPLORATORY MODELQ3

PATH ANALYSISQ3

Abstract

Sport MARKETING MIX management is planning & deciding strategic mix of factors that are making clear sport MARKETING MIX. It is very important because of its role in fixing sport trade; and due to its sensitive role in marketing management, managers have spent a lot of time to analyze it. This article proposes MODELING the MARKETING MIX in SPORT INDUSTRY by PATH ANALYSIS. For this purpose, a questionnaire consisting of 45 components & 92 reliability was prepared (P<0.01).For collecting the data, 108 subjects as the sample of sport marketing clubs at super league matches of 9 sport fields were asked to complete the questionnaire. 98 questionnaires were completed. Lysrel software Ver.8.52 for MODELING SPSS software Ver.14 and a-Kronbakh were used. After collecting the data, concealment factors among 45 components, found in background study, were identified. Results showed that there were 8 factors as the most important factors at the sport MARKETING MIX in industry of IRI. Then the model of the sport MARKETING MIX was made. Due to this model, sponsorship, promotion management, pricing management and powers of market are the independent variables & public relation, process management, place management & brand management are the dependent ones.

Cites

IMPEDIMENTS OF SPONSORS’ ATTRACTION TO IRAN’S PROFESSIONAL FOOTBALL

References

کاربرد تحلیل مسیری در مطالعات پزشکی

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APA: Copy

MEMARI, ZH., KHABIRI, MOHAMMAD, HAMIDI, MEHRZAD, KAZEMNEJAD, ANOUSHIRAVAN, & YAD ELAHI FARSI, J.. (2008). MODELING THE MARKETING MIX IN SPORT INDUSTRY OF IRAN. HARAKAT, -(35), 47-67. SID. https://sid.ir/paper/30094/en

Vancouver: Copy

MEMARI ZH., KHABIRI MOHAMMAD, HAMIDI MEHRZAD, KAZEMNEJAD ANOUSHIRAVAN, YAD ELAHI FARSI J.. MODELING THE MARKETING MIX IN SPORT INDUSTRY OF IRAN. HARAKAT[Internet]. 2008;-(35):47-67. Available from: https://sid.ir/paper/30094/en

IEEE: Copy

ZH. MEMARI, MOHAMMAD KHABIRI, MEHRZAD HAMIDI, ANOUSHIRAVAN KAZEMNEJAD, and J. YAD ELAHI FARSI, “MODELING THE MARKETING MIX IN SPORT INDUSTRY OF IRAN,” HARAKAT, vol. -, no. 35, pp. 47–67, 2008, [Online]. Available: https://sid.ir/paper/30094/en

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