QUALITY FUNCTION DEPLOYMENT: INTEGRATING COMPREHENSIVE MATRIX AND SWOT ANALYSIS FOR EFFECTIVE DECISION MAKING

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SHARMA J.R.; RAVANI A.M.

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Journal Paper

Paper Information

Journal: JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL Year:2008 | Volume:4 | Issue:6 Page(s): 19-31

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Title

QUALITY FUNCTION DEPLOYMENT: INTEGRATING COMPREHENSIVE MATRIX AND SWOT ANALYSIS FOR EFFECTIVE DECISION MAKING

Author(s)

SHARMA J.R. | RAVANI A.M. | Issue Writer Certificate

Keywords

QFD

HOQ

SWOT

PRIORITIZATION

DECISION MAKING

Abstract

In this ever-changing business scenario, the manufacturing product industries have to be in position to recognize the ever changing pulse and demands of the market. Customer satisfaction and quality management has become a strategic issue for companies in the new millennium. Quality Function Deployment (QFD) literature suggests that building up the House of Quality (HoQ) is not a difficult task, however to analyze and interpret the information available is replete with a lot of uncertainty and presents less than optimal solutions. This paper attempts to address these twin issues of the Post-HoQ analysis and its interpretation through SWOT. The development and mechanics of QFD model is presumed to be known to the followers and the paper deals specifically with post-HoQ model through a well-defined and structured approach to comprehensive matrix analysis. The paper contributes a method for evaluating and analyzing the customer data and technical data in QFD as a function of the generation of useful information resulting in a better DECISION MAKING process. The outcome of the study is a comprehensive solution which discusses post-matrix analysis through underlying concepts; requisite steps; information needed; and the computations involved. The applicability of the proposed model is demonstrated with an illustrative hypothetical example of a medical-care product – disposable syringe and needle.

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APA: Copy

SHARMA, J.R., & RAVANI, A.M.. (2008). QUALITY FUNCTION DEPLOYMENT: INTEGRATING COMPREHENSIVE MATRIX AND SWOT ANALYSIS FOR EFFECTIVE DECISION MAKING. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, 4(6), 19-31. SID. https://sid.ir/paper/309810/en

Vancouver: Copy

SHARMA J.R., RAVANI A.M.. QUALITY FUNCTION DEPLOYMENT: INTEGRATING COMPREHENSIVE MATRIX AND SWOT ANALYSIS FOR EFFECTIVE DECISION MAKING. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL[Internet]. 2008;4(6):19-31. Available from: https://sid.ir/paper/309810/en

IEEE: Copy

J.R. SHARMA, and A.M. RAVANI, “QUALITY FUNCTION DEPLOYMENT: INTEGRATING COMPREHENSIVE MATRIX AND SWOT ANALYSIS FOR EFFECTIVE DECISION MAKING,” JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, vol. 4, no. 6, pp. 19–31, 2008, [Online]. Available: https://sid.ir/paper/309810/en

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