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Information Journal Paper

Title

Growth of Green Marketing – A Literature perspective of Green Indian Economy

Pages

  17-20

Abstract

 Green Marketing is becoming a buzz for the society nowadays and people s tart shifting their demands towards a product which is related towards environmental safeguard. Nowadays companies from different indus tries sectors are showing their keen interes t and taking various initiatives towards green marking. Electronic products having eco safeguard and are less detrimental to the environment are labeled as Energy s tar by United S tates Environmental Protection Agency In the United S tates, 2% of annual electricity consumption accounts for personal computers. The requirement of Energy S tar labels is of computers, which possesses 65 % more efficiency label than regular products. By adopting these computers, $1. 2 billion will be saved by the indus tries over the product’ s life. In the year 2012, the Environmental Protection Agency Partnership with Walmart based on Green Power recognized Walmart in the United S tates as the larges t green power generator. In year 2012, Walmart was able to deliver 297 million more cases while reducing the drive by 11 million miles, which in 2012 alone increases fleet efficiency by 10 percent. This present s tudy aims to identify emerging areas in Green Marketing in different sectors of indus tries exploring the scope and effectiveness of the same in developing countries.

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    • Cite

    APA: Copy

    Thakur, Anand, Rana, Ankur, & Kaur, Amanpreet. (2018). Growth of Green Marketing – A Literature perspective of Green Indian Economy. INTERNATIONAL JOURNAL OF ARCHITECTURE AND URBAN DEVELOPMENT, 8(4 (30)), 17-20. SID. https://sid.ir/paper/329211/en

    Vancouver: Copy

    Thakur Anand, Rana Ankur, Kaur Amanpreet. Growth of Green Marketing – A Literature perspective of Green Indian Economy. INTERNATIONAL JOURNAL OF ARCHITECTURE AND URBAN DEVELOPMENT[Internet]. 2018;8(4 (30)):17-20. Available from: https://sid.ir/paper/329211/en

    IEEE: Copy

    Anand Thakur, Ankur Rana, and Amanpreet Kaur, “Growth of Green Marketing – A Literature perspective of Green Indian Economy,” INTERNATIONAL JOURNAL OF ARCHITECTURE AND URBAN DEVELOPMENT, vol. 8, no. 4 (30), pp. 17–20, 2018, [Online]. Available: https://sid.ir/paper/329211/en

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