The Position of National Brand in the Modern Public Diplomacy of Islamic Republic of Iran

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Khademizadeh Javad; IZADI JAHANBAKHSH; SOLTANI ALIREZA

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Journal: POLITICAL GEOGRAPHY QUARTERLY Year:2018 | Volume:3 | Issue:1 (9) Page(s): 157-178

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Information Journal Paper

Title

The Position of National Brand in the Modern Public Diplomacy of Islamic Republic of Iran

Author(s)

Khademizadeh Javad | IZADI JAHANBAKHSH | SOLTANI ALIREZA | Issue Writer Certificate

Keywords

Soft PowerQ1

Conventional Public DiplomacyQ1

Modern Public DiplomacyQ1

National BrandQ1

Abstract

Introduction A brand is a set of subjective perceptions of a factor that is formed over time. Meanwhile, a National Brand is an overall image of a country which encompasses political, economic, historical, and cultural dimensions. National Brand is a multidimensional, hybrid, and consistent concept which occupies a prominent position as one of the important tools of Soft Power and a modern characteristic of new public diplomacy. The present study seeks to provide answers to the following question: has the Islamic Republic of Iran been successful in the area of Modern Public Diplomacy by creating its National Brand? The main purpose of the study is to examine the performance of I. R. I. in this context in addition to conducting a theoretical investigation of the position of National Branding in the Modern Public Diplomacy...

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APA: Copy

Khademizadeh, Javad, IZADI, JAHANBAKHSH, & SOLTANI, ALIREZA. (2018). The Position of National Brand in the Modern Public Diplomacy of Islamic Republic of Iran. POLITICAL GEOGRAPHY QUARTERLY, 3(1 (9) ), 157-178. SID. https://sid.ir/paper/358322/en

Vancouver: Copy

Khademizadeh Javad, IZADI JAHANBAKHSH, SOLTANI ALIREZA. The Position of National Brand in the Modern Public Diplomacy of Islamic Republic of Iran. POLITICAL GEOGRAPHY QUARTERLY[Internet]. 2018;3(1 (9) ):157-178. Available from: https://sid.ir/paper/358322/en

IEEE: Copy

Javad Khademizadeh, JAHANBAKHSH IZADI, and ALIREZA SOLTANI, “The Position of National Brand in the Modern Public Diplomacy of Islamic Republic of Iran,” POLITICAL GEOGRAPHY QUARTERLY, vol. 3, no. 1 (9) , pp. 157–178, 2018, [Online]. Available: https://sid.ir/paper/358322/en

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