MEDIA AND CULTURE-BUILDING

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DEHSHIRI M.R.

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Journal Paper

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Journal: Journal of Iranian Cultural Research Year:2010 | Volume:2 | Issue:4 (8) Page(s): 209-242

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Information Journal Paper

Title

MEDIA AND CULTURE-BUILDING

Author(s)

DEHSHIRI M.R. | Issue Writer Certificate

Keywords

BELIEFQ2

COMMUNICATIONQ2

CULTURE-ADMISSIONQ2

CULTURE-BUILDINGQ2

CULTURE-ORIENTATIONQ2

MEDIAQ2

NORMQ2

RITUALSQ2

SOCIALIZATION SYMBOLQ3

VALUEQ2

Abstract

First of all, the present study would explain 6-layer dimensions of culture –including BELIEFs, VALUEs, and NORMs (as the core of culture), and symbols, RITUALS, and customs, technologies, skills, and innovations (as the culture surface). Then, applying COMMUNICATION theories besides exploring the concept of “culture-building” involving CULTURE-ADMISSION (affecting both core and surface of culture) and CULTURE-ORIENTATION (affecting culture’s surface); it would analyze the cultural affects MEDIA has in thoughts, NORMalizing, symbolizing, socialization, modeling, and innovation. The assessed hypothesis emphasizes that in the core of culture, MEDIA play an educational and stabilizing rolein CULTURE-ADMISSION process, while in the surface of culture –the culture- orientation process- they could transform behaviors and social models.

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APA: Copy

DEHSHIRI, M.R.. (2010). MEDIA AND CULTURE-BUILDING. IRANIAN JOURNAL OF CULTURAL RESEARCH, 2(4 (8)), 209-242. SID. https://sid.ir/paper/358984/en

Vancouver: Copy

DEHSHIRI M.R.. MEDIA AND CULTURE-BUILDING. IRANIAN JOURNAL OF CULTURAL RESEARCH[Internet]. 2010;2(4 (8)):209-242. Available from: https://sid.ir/paper/358984/en

IEEE: Copy

M.R. DEHSHIRI, “MEDIA AND CULTURE-BUILDING,” IRANIAN JOURNAL OF CULTURAL RESEARCH, vol. 2, no. 4 (8), pp. 209–242, 2010, [Online]. Available: https://sid.ir/paper/358984/en

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