THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER TRUST AND PURCHASE INTENTION WITH EMPHASIS ON THE MEDIATOR ROLE OF CUSTOMER SATISFACTION

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ABBASI ABAS; MANSORABADI ZAHRA; MAHMOOD SHAHI SHAHRZAD

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Journal: JOURNAL OF BUSINESS MANAGEMENT Year:2017 | Volume:8 | Issue:4 Page(s): 795-810

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Title

THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER TRUST AND PURCHASE INTENTION WITH EMPHASIS ON THE MEDIATOR ROLE OF CUSTOMER SATISFACTION

Author(s)

ABBASI ABAS | MANSORABADI ZAHRA | MAHMOOD SHAHI SHAHRZAD | Issue Writer Certificate

Keywords

CORPORATE SOCIAL RESPONSIBILITYQ2

CUSTOMER SATISFACTIONQ2

CUSTOMER TRUSTQ1

PURCHASE INTENTIONQ2

Abstract

The aim of this study is to examine the effect of social responsibility on CUSTOMER TRUST and PURCHASE INTENTION wuth emphasis on the mediator role of CUSTOMER SATISFACTION. This study is an applied research and is a Descriptive-Survey research by Method. A sample consisting the customer of 27 bank in thee sity of shiraz. Standard questionnaire was used for collect data and Smart PLS and Spss softwares were used for data analysis in this study. The results of tests shows that CORPORATE SOCIAL RESPONSIBILITY (CSR) have direct positive effect on PURCHASE INTENTION and also have have indirect positive effect on CUSTOMER TRUST with the role of CUSTOMER SATISFACTION as the mediator but the hypothesis that base on the direct impact of CSR on CUSTOMER TRUST has been rejected.

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APA: Copy

ABBASI, ABAS, MANSORABADI, ZAHRA, & MAHMOOD SHAHI, SHAHRZAD. (2017). THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER TRUST AND PURCHASE INTENTION WITH EMPHASIS ON THE MEDIATOR ROLE OF CUSTOMER SATISFACTION. JOURNAL OF BUSINESS MANAGEMENT, 8(4 ), 795-810. SID. https://sid.ir/paper/362118/en

Vancouver: Copy

ABBASI ABAS, MANSORABADI ZAHRA, MAHMOOD SHAHI SHAHRZAD. THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER TRUST AND PURCHASE INTENTION WITH EMPHASIS ON THE MEDIATOR ROLE OF CUSTOMER SATISFACTION. JOURNAL OF BUSINESS MANAGEMENT[Internet]. 2017;8(4 ):795-810. Available from: https://sid.ir/paper/362118/en

IEEE: Copy

ABAS ABBASI, ZAHRA MANSORABADI, and SHAHRZAD MAHMOOD SHAHI, “THE EFFECT OF CORPORATE SOCIAL RESPONSIBILITY ON CUSTOMER TRUST AND PURCHASE INTENTION WITH EMPHASIS ON THE MEDIATOR ROLE OF CUSTOMER SATISFACTION,” JOURNAL OF BUSINESS MANAGEMENT, vol. 8, no. 4 , pp. 795–810, 2017, [Online]. Available: https://sid.ir/paper/362118/en

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