INVESTIGATING THE FACTORS INFLUENCING CUSTOMER'S ATTITUDE TO GREEN PACKAGING AND THEIR PURCHASING INTENTION

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HASANGHOLIPOOR YASVARI TAHMOURES; MOSAYEBI ALIREZA; NAJAFI SIAHROUDI MAHDI; ALAVI SAYYED MOSLEM

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Journal: JOURNAL OF BRAND MANAGEMENT Year:2014 | Volume:1 | Issue:1 Page(s): 218-224

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Information Journal Paper

Title

INVESTIGATING THE FACTORS INFLUENCING CUSTOMER'S ATTITUDE TO GREEN PACKAGING AND THEIR PURCHASING INTENTION

Author(s)

HASANGHOLIPOOR YASVARI TAHMOURES | MOSAYEBI ALIREZA | NAJAFI SIAHROUDI MAHDI | ALAVI SAYYED MOSLEM | Issue Writer Certificate

Keywords

SOCIAL RESPONSIBILITY

GREEN MANUFACTURING

GREEN PACKAGING

ATTITUDE TO GREEN PACKAGING

PURCHASING INTENTION

Abstract

Manufacturing Green products and especially GREEN PACKAGING in addition to providing a good context for fulfilling SOCIAL RESPONSIBILITY of Iranian companies would be a good way to decrease the environmental damages through out of the country. Regarding to the importance of this topic and the necessity of the investigation of the factors influencing customer attitude and PURCHASING INTENTION, current study applying survey method is conducted. More than 1350 questionnaires among five metropolitan cities are distributed. To test the validity and reliability of questionnaires, face validity and two approaches including alpha cronbakh and split half approach are applied respectively. Results show that customer environmental responsibility has the highest effect on customer attitude to GREEN PACKAGING. On the other hand, in addition to the effect of customer attitude on PURCHASING INTENTION, good’ s price has moderated the relation between attitude to GREEN PACKAGING and PURCHASING INTENTION; a role that is not supported statistically for good’ s availability.

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APA: Copy

HASANGHOLIPOOR YASVARI, TAHMOURES, MOSAYEBI, ALIREZA, NAJAFI SIAHROUDI, MAHDI, & ALAVI, SAYYED MOSLEM. (2014). INVESTIGATING THE FACTORS INFLUENCING CUSTOMER'S ATTITUDE TO GREEN PACKAGING AND THEIR PURCHASING INTENTION. JOURNAL OF BRAND MANAGEMENT, 1(1 ), 218-224. SID. https://sid.ir/paper/362958/en

Vancouver: Copy

HASANGHOLIPOOR YASVARI TAHMOURES, MOSAYEBI ALIREZA, NAJAFI SIAHROUDI MAHDI, ALAVI SAYYED MOSLEM. INVESTIGATING THE FACTORS INFLUENCING CUSTOMER'S ATTITUDE TO GREEN PACKAGING AND THEIR PURCHASING INTENTION. JOURNAL OF BRAND MANAGEMENT[Internet]. 2014;1(1 ):218-224. Available from: https://sid.ir/paper/362958/en

IEEE: Copy

TAHMOURES HASANGHOLIPOOR YASVARI, ALIREZA MOSAYEBI, MAHDI NAJAFI SIAHROUDI, and SAYYED MOSLEM ALAVI, “ INVESTIGATING THE FACTORS INFLUENCING CUSTOMER'S ATTITUDE TO GREEN PACKAGING AND THEIR PURCHASING INTENTION,” JOURNAL OF BRAND MANAGEMENT, vol. 1, no. 1 , pp. 218–224, 2014, [Online]. Available: https://sid.ir/paper/362958/en

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