To Promote the Development of Export Marketing Capabilities

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FAGHIHI MOHAMMAD; HOSSEINI MIRZA HASSAN; MALEKI HAMID

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Journal: JOURNAL OF STRATEGIC MANAGEMENT STUDIES Year:2015 | Volume:6 | Issue:22 Page(s): 237-219

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Information Journal Paper

Title

To Promote the Development of Export Marketing Capabilities

Author(s)

FAGHIHI MOHAMMAD | HOSSEINI MIRZA HASSAN | MALEKI HAMID | Issue Writer Certificate

Keywords

Marketing CapabilitiesQ2

PricingQ1

Distribution ChannelsQ1

After-sales ServiceQ2

ExportQ2

Abstract

Potential capacity and competitive Pricing are among the factors that affect the attractiveness of Iranian products, especially petroleum products in international markets. Therefore, in this study we attempted to express the concept of Marketing Capabilities and be reviewed the influence of local environmental factors-external and type of the petrochemical industry. The research type is that of applied and data collecting method is that of descriptive-survey. Tools used for collecting questionnaire data and the methods used to assess hypotheses are that of multiple regression analysis and confirmatory factor analysis. The results confirm the impact of variable Pricing, new products development, distribution channel management, delivery management, after sales services and marketing communications as a subset of Marketing Capabilities, also Confirm the Influence of the product and external environment on that. However, the environmental factors that influence indoor Brtvanmndy marketing, less than the usual 95% confidence level was significant, indicating a greater impact on improving the capabilities of the product in relation to environmental factors are an International Marketing.

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APA: Copy

FAGHIHI, MOHAMMAD, HOSSEINI, MIRZA HASSAN, & MALEKI, HAMID. (2015). To Promote the Development of Export Marketing Capabilities. JOURNAL OF STRATEGIC MANAGEMENT STUDIES, 6(22 ), 237-219. SID. https://sid.ir/paper/365509/en

Vancouver: Copy

FAGHIHI MOHAMMAD, HOSSEINI MIRZA HASSAN, MALEKI HAMID. To Promote the Development of Export Marketing Capabilities. JOURNAL OF STRATEGIC MANAGEMENT STUDIES[Internet]. 2015;6(22 ):237-219. Available from: https://sid.ir/paper/365509/en

IEEE: Copy

MOHAMMAD FAGHIHI, MIRZA HASSAN HOSSEINI, and HAMID MALEKI, “To Promote the Development of Export Marketing Capabilities,” JOURNAL OF STRATEGIC MANAGEMENT STUDIES, vol. 6, no. 22 , pp. 237–219, 2015, [Online]. Available: https://sid.ir/paper/365509/en

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