Effects of tourists expectations on behavioral intentions with meditation role of perceived service quality

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VOSSOUGHI LEILA; kiani feizabadi zohre; Moarefi Mona

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Journal: TOURISM AND DEVELOPMENT Year:2019 | Volume:8 | Issue:1 Page(s): 299-315

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Title

Effects of tourists expectations on behavioral intentions with meditation role of perceived service quality

Author(s)

VOSSOUGHI LEILA | kiani feizabadi zohre | Moarefi Mona | Issue Writer Certificate

Keywords

ExpectationsQ2

Perceived QualityQ1

behavioral intentionsQ2

Service QualityQ1

Abstract

Pecrception of tourist Expectations is important in demand context, because they assess Service Quality based on comparison services with their Expectations. The aim of this research is to investigate Investigate the effect of tourist’ s Expectations on behavioral tendencies with meditation role of perceived Service Quality tourism. The research was descriptive and aimed to establish a correlation between the research variables. The study population consists of all Tourists of this companies. For this purpose, 251 questionnaires were completed by Tourists of the eco-tour Company Aftab-e Kalout. Data obtained from the questionnaires were measured using SPSS software, using Confirmation Analysis and Spearman's Correlation Test. The results of information analysis showed that the level of Expectations of tourists from Perceived Quality index, which includes criteria of tangible factors, reliability and trust, staff and responsiveness, has a positive and significant effect on the behavioral tendencies of tourists. Finally, in addition to the Expectations of tourists directly affect their behavioral tendencies, tourists' Expectations through mediation of Perceived Quality also affect the behavior patterns of tourists.

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APA: Copy

VOSSOUGHI, LEILA, kiani feizabadi, zohre, & Moarefi, Mona. (2019). Effects of tourists expectations on behavioral intentions with meditation role of perceived service quality. TOURISM AND DEVELOPMENT, 8(1 ), 299-315. SID. https://sid.ir/paper/366378/en

Vancouver: Copy

VOSSOUGHI LEILA, kiani feizabadi zohre, Moarefi Mona. Effects of tourists expectations on behavioral intentions with meditation role of perceived service quality. TOURISM AND DEVELOPMENT[Internet]. 2019;8(1 ):299-315. Available from: https://sid.ir/paper/366378/en

IEEE: Copy

LEILA VOSSOUGHI, zohre kiani feizabadi, and Mona Moarefi, “Effects of tourists expectations on behavioral intentions with meditation role of perceived service quality,” TOURISM AND DEVELOPMENT, vol. 8, no. 1 , pp. 299–315, 2019, [Online]. Available: https://sid.ir/paper/366378/en

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