Construction of nation branding and national image in South Korea; Hallyu and the Global Korea

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

BEIDOLLAHKHANI ARASH

Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: STUDIES THE STATE Year:2020 | Volume:5 | Issue:20 Page(s): 37-69

Download Full-Text

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Persian Verion

View:

778

Download:

Cites:

Information Journal Paper

Title

Construction of nation branding and national image in South Korea; Hallyu and the Global Korea

Author(s)

BEIDOLLAHKHANI ARASH | Issue Writer Certificate

Keywords

South KoreaQ2

BrandingQ1

imageQ2

institutionQ2

CultureQ2

Abstract

Value, credibility, dignity, soft power, advantage, profit, power and. . . are attached to the name of the country with the positive image. The value of the perceptual image of the nation and the country is like the invisible golden. One of the important facts about that is the competition between citizens and ordinary people in the world, for access to the name and passport of a credible country. Nowadays, South Korea's name along with an industrial product or cultural production gives the valuable power to that production. Accordingly, the main question of the present research is that what is the most important factor in the success of the Korea's nation Branding and Korea's positive image around the world? This paper tries to explain and conceptualization of the nation Branding field and then examines the construction and policy of nation Branding spread of Korea by Korean wave. This paper emphasizes that the most important factor in the success of Korea's global image and management of its reputation is the strategic institutionalization.

Cites

No record.

References

No record.

Cite

APA: Copy

BEIDOLLAHKHANI, ARASH. (2020). Construction of nation branding and national image in South Korea; Hallyu and the Global Korea. STUDIES THE STATE, 5(20 ), 37-69. SID. https://sid.ir/paper/369446/en

Vancouver: Copy

BEIDOLLAHKHANI ARASH. Construction of nation branding and national image in South Korea; Hallyu and the Global Korea. STUDIES THE STATE[Internet]. 2020;5(20 ):37-69. Available from: https://sid.ir/paper/369446/en

IEEE: Copy

ARASH BEIDOLLAHKHANI, “Construction of nation branding and national image in South Korea; Hallyu and the Global Korea,” STUDIES THE STATE, vol. 5, no. 20 , pp. 37–69, 2020, [Online]. Available: https://sid.ir/paper/369446/en

Related Journal Papers