Antecedents and Outcomes Of Customer Experience in Iran online Retailing

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

Hedayat Nazari Faezeh; DEHDASHTI SHAHROKH ZOHREH

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: PUBLIC MANAGEMENT RESEARCHES Year:2018 | Volume:11 | Issue:41 Page(s): 313-336

Download Full-Text

Persian Verion

View:

668

Download:

415

Cites:

Information Journal Paper

Title

Antecedents and Outcomes Of Customer Experience in Iran online Retailing

Author(s)

Hedayat Nazari Faezeh | DEHDASHTI SHAHROKH ZOHREH | Issue Writer Certificate

Keywords

Customer experienceQ1

Customer experience in E-retailingQ1

E-retailingQ1

Mixed method approachQ1

Content analysisQ1

Abstract

In competitive world of online retailing and with respect to the importance of gaining competitive advantages, the experience and approach of experiential marketing has received significant attention to achieve competitive advantages for retailers. However, the study of factors which are antecedents and outcomes of experience in online retailing has remained incomplete and has not evolved enough to reflect the whole system of experience in online retailing. In present paper, we conducted the mixed method research, with ultimate goal of designing a model for antecedents and outcomes of Customer experience in Iran online retailing. Therefore, the qualitative phase and semi-structured interviews were applied with 15 experts in E-retailing field and the Content analysis was performed in three steps and the original model was presented accordingly. In the quantitative phase, the model was analyzed by Structural Equation Modeling in PLS software. Data of quantitative phase was gathered through the 406 distributed and fully filled questionnaires. Ultimately, the final model of research was presented.

Cites

No record.

References

No record.

Cite

APA: Copy

Hedayat Nazari, Faezeh, & DEHDASHTI SHAHROKH, ZOHREH. (2018). Antecedents and Outcomes Of Customer Experience in Iran online Retailing. PUBLIC MANAGEMENT RESEARCHES, 11(41 ), 313-336. SID. https://sid.ir/paper/369830/en

Vancouver: Copy

Hedayat Nazari Faezeh, DEHDASHTI SHAHROKH ZOHREH. Antecedents and Outcomes Of Customer Experience in Iran online Retailing. PUBLIC MANAGEMENT RESEARCHES[Internet]. 2018;11(41 ):313-336. Available from: https://sid.ir/paper/369830/en

IEEE: Copy

Faezeh Hedayat Nazari, and ZOHREH DEHDASHTI SHAHROKH, “Antecedents and Outcomes Of Customer Experience in Iran online Retailing,” PUBLIC MANAGEMENT RESEARCHES, vol. 11, no. 41 , pp. 313–336, 2018, [Online]. Available: https://sid.ir/paper/369830/en

Related Journal Papers