Promoting the model of Iran’ s football pro-league brand management

Q: How can I download an article?

To download an article from SID, first log in to the site, search for the article title, and click on the 'Download Article' option.

Q: How can I download an ISI article?

To download an ISI article on SID, enter the keyword or article title in the search bar, view the relevant results, click on the desired article, and select the 'Download Article' option.

Q: How can I access the SID database?

To access the SID database, visit SID.ir, create an account, and log in to access scientific resources.

Q: Is downloading articles from SID free?

Some articles on SID are available for free, while others require payment. Details are specified on the article's page.

RASOOLI MEHDI; ELAHI ALIREZA; ESMAEILI MOHSEN

مرکز اطلاعات علمی Scientific Information Database (SID) - Trusted Source for Research and Academic Resources

Journal Paper

Paper Information

Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2019 | Volume:8 | Issue:2 (18) Page(s): 129-142

Download Full-Text

Persian Verion

View:

1,013

Download:

Cites:

Information Journal Paper

Title

Promoting the model of Iran’ s football pro-league brand management

Author(s)

RASOOLI MEHDI | ELAHI ALIREZA | ESMAEILI MOHSEN | Issue Writer Certificate

Keywords

Brand ManagementQ1

Sport MarketingQ1

FootballQ1

Sport clubQ1

Abstract

Objective: Fans loyalty depends on accurate Brand Management. The main aim of this study was identifying external effective factors on branding of Iran's Football clubs and promoting Football club branding model of Rasooli (2014). Methodology: This is a qualitative study and basic research by method which ran through grounded theory method and qualitative interviews with experts. Interviews analyzed through qualitative coding (open, axial and selective). Results: Findings exposed 60 labels in open coding which categorized in 8 concepts. These concepts were culture, economic, top authorities, media, technology, opponents, customers and others. Conclusion: Eventually promoted model of Iran's Football club Brand Management developed. The alternatives suggested according to the findings which club managers can use to promote club's brand.

Cites

No record.

References

No record.

Cite

APA: Copy

RASOOLI, MEHDI, ELAHI, ALIREZA, & ESMAEILI, MOHSEN. (2019). Promoting the model of Iran’ s football pro-league brand management. SPORT MANAGEMENT AND DEVELOPMENT, 8(2 (18) ), 129-142. SID. https://sid.ir/paper/371969/en

Vancouver: Copy

RASOOLI MEHDI, ELAHI ALIREZA, ESMAEILI MOHSEN. Promoting the model of Iran’ s football pro-league brand management. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2019;8(2 (18) ):129-142. Available from: https://sid.ir/paper/371969/en

IEEE: Copy

MEHDI RASOOLI, ALIREZA ELAHI, and MOHSEN ESMAEILI, “Promoting the model of Iran’ s football pro-league brand management,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 8, no. 2 (18) , pp. 129–142, 2019, [Online]. Available: https://sid.ir/paper/371969/en

Related Journal Papers