Designing a Strategic Planning Model for IRIB Sport Programs

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Ariamanesh Anoushirvan; KESHKAR SARA; GHASEMI HAMID; HONARI HABIB

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Journal: NEW TRENDS IN SPORT MANAGEMENT Year:2018 | Volume:6 | Issue:22 Page(s): 105-117

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Information Journal Paper

Title

Designing a Strategic Planning Model for IRIB Sport Programs

Author(s)

Ariamanesh Anoushirvan | KESHKAR SARA | GHASEMI HAMID | HONARI HABIB | Issue Writer Certificate

Keywords

opportunity

sport programs

sport radio

strategic plan

strength

threat

weakness

Abstract

The aim of this study was to design a strategic planning model for sport programs in Iran Broadcasting Organization (IRIB). The method of this study was applied in terms of the aim and mixed in terms of strategy. The statistical population included all experts, editors and senior managers of sport programs in Iran Broadcasting Organization, as well as all sport designers of this organization. According to the research method, the sample in the qualitative section included the managers of the sport programs of Iran Broadcasting Organization, editors and experts in the field of sport media (N=20) who were selected purposively and with the snowball technique. To collect the data, deep interview was conducted for the experts in the qualitative section and in the quantitative section, a questionnaire derived from the qualitative section was used. K-S test was used to examine the normal distribution of data. Then, Friedman ranking test was used to rank the identified strengths, weaknesses, opportunities and threats. For other items in the strategic planning, strategic analyses, in particular SWOT analysis, were used in terms of topic. The results indicated that the sport programs of Iran Broadcasting Organization were located in the competitive region (ST) for which 5 strategies were developed.

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APA: Copy

Ariamanesh, Anoushirvan, KESHKAR, SARA, GHASEMI, HAMID, & HONARI, HABIB. (2018). Designing a Strategic Planning Model for IRIB Sport Programs. NEW TRENDS IN SPORT MANAGEMENT, 6(22 ), 105-117. SID. https://sid.ir/paper/371973/en

Vancouver: Copy

Ariamanesh Anoushirvan, KESHKAR SARA, GHASEMI HAMID, HONARI HABIB. Designing a Strategic Planning Model for IRIB Sport Programs. NEW TRENDS IN SPORT MANAGEMENT[Internet]. 2018;6(22 ):105-117. Available from: https://sid.ir/paper/371973/en

IEEE: Copy

Anoushirvan Ariamanesh, SARA KESHKAR, HAMID GHASEMI, and HABIB HONARI, “Designing a Strategic Planning Model for IRIB Sport Programs,” NEW TRENDS IN SPORT MANAGEMENT, vol. 6, no. 22 , pp. 105–117, 2018, [Online]. Available: https://sid.ir/paper/371973/en

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