The Effect of Destination personality on Revisiting and Tourist Destination Promotion with emphasis on identification and satisfaction (Case Study: Tourism Destinations in Kurdistan Province)

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AHMADIZAD ARMAN; KAFCHEH PARVIZ; Paryad Farzaneh

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Journal: TOURISM AND DEVELOPMENT Year:2020 | Volume:9 | Issue:2 Page(s): 33-50

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Information Journal Paper

Title

The Effect of Destination personality on Revisiting and Tourist Destination Promotion with emphasis on identification and satisfaction (Case Study: Tourism Destinations in Kurdistan Province)

Author(s)

AHMADIZAD ARMAN | KAFCHEH PARVIZ | Paryad Farzaneh | Issue Writer Certificate

Keywords

Destination PersonalityQ1

SatisfactionQ2

IdentificationQ2

Revisit IntentionQ1

Word-of-MouthQ1

Abstract

tourism marketers in an increasingly competitive market are quickly adopting branding strategies similar to what product marketers uses in order to emphasize the uniqueness of tourism destinations they represent. Brand personality, Satisfaction, and customer Identification with the brand are important drivers of consumer behavior in several contexts. However, the literature lacks studies on these constructive role in tourist behavior. The purpose of this research is to determine the effect of the Destination Personality on the revisit and promotion of tourism destinations in Kurdistan province. Therefore, the present study in terms of purpose is functional, in terms of nature, descriptive and in terms of research methodology, is a survey. Statistical community of this study, includes domestic tourists from Kurdistan province, especially the three most popular cities of Sanandaj, Marivan and Baneh. With regard to the unlimited statistical community, the number of sample members according to the Cochran formula was 384. A questionnaire was used to collect data and data was analyzed by structural equation modeling using PLS software. The results of this study show that five personality traits in Kurdistan province are respectively: Original, Friendly, Warm, Charming, Down-to-earth. Also, the results of the research hypotheses showed that the Destination Personality has a positive effect on the tourist Satisfaction, tourist– Identification with destination, promotion of destination and Revisit Intention; The tourist Satisfaction has a positive effect on the tourist– destination Identification, promotion of the destination and Revisit Intention, Identification on the promotion of the destination and Revisit Intention has a positive effect.

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APA: Copy

AHMADIZAD, ARMAN, KAFCHEH, PARVIZ, & Paryad, Farzaneh. (2020). The Effect of Destination personality on Revisiting and Tourist Destination Promotion with emphasis on identification and satisfaction (Case Study: Tourism Destinations in Kurdistan Province). TOURISM AND DEVELOPMENT, 9(2 ), 33-50. SID. https://sid.ir/paper/374049/en

Vancouver: Copy

AHMADIZAD ARMAN, KAFCHEH PARVIZ, Paryad Farzaneh. The Effect of Destination personality on Revisiting and Tourist Destination Promotion with emphasis on identification and satisfaction (Case Study: Tourism Destinations in Kurdistan Province). TOURISM AND DEVELOPMENT[Internet]. 2020;9(2 ):33-50. Available from: https://sid.ir/paper/374049/en

IEEE: Copy

ARMAN AHMADIZAD, PARVIZ KAFCHEH, and Farzaneh Paryad, “The Effect of Destination personality on Revisiting and Tourist Destination Promotion with emphasis on identification and satisfaction (Case Study: Tourism Destinations in Kurdistan Province),” TOURISM AND DEVELOPMENT, vol. 9, no. 2 , pp. 33–50, 2020, [Online]. Available: https://sid.ir/paper/374049/en

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