Strategic planning of gardens-oriented tourism development (Case study: traditional gardens of Qazvin)

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FARHADIKHAH HOSSEIN; ZAYYARI KERAMATOLLAH; ARVIN MAHMOUD; ZAFARI MASOOD

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Journal: Urban Tourism Year:2019 | Volume:5 | Issue:4 Page(s): 153-170

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Information Journal Paper

Title

Strategic planning of gardens-oriented tourism development (Case study: traditional gardens of Qazvin)

Author(s)

FARHADIKHAH HOSSEIN | ZAYYARI KERAMATOLLAH | ARVIN MAHMOUD | ZAFARI MASOOD | Issue Writer Certificate

Keywords

tourismQ1

Traditional Gardens TourismQ1

QazvinQ2

SWOTQ1

DEMATELQ1

Abstract

Today, the tourism industry is one of the main Factors of economic growth and development at the level of cities and countries. This industry is expanding day by day and each country, with its potential, is trying to attract more tourists. In the meantime, one of the unique potential of our country in attracting tourists is the presence of gardens located on the margins and in the cities. Gardens around Qazvin is one of these potential which, if planned properly, can create a tourist environment for Qazvin citizens as attraction of tourists from other parts of the country and even abroad. In this regard, the purpose of this research is to provide strategies for tourism development in gardens around Qazvin. This research is practical in terms of purpose and the data collection method has been document-field based. The sample size of this research is 30 experts and managers. The SWOT model was used to analyze the collected data and present a suitable strategy. Then 5 of the professors and experts responded to the second questionnaire to prioritize the strategies of the SWOT technique, and the DEMETL technique was used to rank the strategies. The results of the research have shown that the tourism of Qazvin gardens is in a competitive position. Finally, appropriate strategies were developed to improve the tourism situation in Ghazvin gardens.

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APA: Copy

FARHADIKHAH, HOSSEIN, ZAYYARI, KERAMATOLLAH, ARVIN, MAHMOUD, & ZAFARI, MASOOD. (2019). Strategic planning of gardens-oriented tourism development (Case study: traditional gardens of Qazvin). URBAN TOURISM, 5(4 ), 153-170. SID. https://sid.ir/paper/374822/en

Vancouver: Copy

FARHADIKHAH HOSSEIN, ZAYYARI KERAMATOLLAH, ARVIN MAHMOUD, ZAFARI MASOOD. Strategic planning of gardens-oriented tourism development (Case study: traditional gardens of Qazvin). URBAN TOURISM[Internet]. 2019;5(4 ):153-170. Available from: https://sid.ir/paper/374822/en

IEEE: Copy

HOSSEIN FARHADIKHAH, KERAMATOLLAH ZAYYARI, MAHMOUD ARVIN, and MASOOD ZAFARI, “Strategic planning of gardens-oriented tourism development (Case study: traditional gardens of Qazvin),” URBAN TOURISM, vol. 5, no. 4 , pp. 153–170, 2019, [Online]. Available: https://sid.ir/paper/374822/en

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