The Evaluate of the relationship marketing tactics of Iranian soccer league (case study: Esteghlal Tehran Football Club)

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SHAJIE KIANOOSH; AzimZadeh Seyed Morteza; YOUSEFI MAHDI; Afroozi Farideh

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Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2018 | Volume:7 | Issue:2 (14) Page(s): 88-100

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Title

The Evaluate of the relationship marketing tactics of Iranian soccer league (case study: Esteghlal Tehran Football Club)

Author(s)

SHAJIE KIANOOSH | AzimZadeh Seyed Morteza | YOUSEFI MAHDI | Afroozi Farideh | Issue Writer Certificate

Keywords

relationship marketingQ2

Iranian soccer leagueQ1

Esteghlal TehranQ1

Abstract

Objective: the aim of this study was to Evaluate the relationship marketing tactics of Iranian soccer league Methodology: according to the purpose, Adjusted relationship marketing components scale developed by Ehsani and Ezadi (2011), provided to 366 members of the supporters club Esteghlal Tehran that according to The sample size formula and Who were randomly selected. The questionnaire was based on the norms set for a Likert scale of 5 points to making it slightly used. Validity and reliability of the instrument by experts in the pilot study with the Alpha 0/92 respectively. For data analysis also oneway-anova variance, one sample t-test and Spearman and pearson Correlation significant 0/05 by spss20, systat13 and lisrel8. 50was used. Results: Results indicate that; between Subscales Knowledge Management, Quality of Service, Satisfaction, trust, commitment, quantity consumed, Interpreting advertisement and finally pursuit of media according to the membership of the Association was significant difference(p<0/05) and also between subscales of relationship marketing tactics according to annual watching matches Except satisfaction and trust was no significant difference(p<0/05). Conclusion: In general the results indicate the status of the Marketing tactics, points of strength and weakness in this regard and so presenting suitable strategies and operational, on The identification of the Iranian Football League clubs Especially Esteghlal Tehran and their supporters in the development of effective advocacy.

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APA: Copy

SHAJIE, KIANOOSH, AzimZadeh, Seyed Morteza, YOUSEFI, MAHDI, & Afroozi, Farideh. (2018). The Evaluate of the relationship marketing tactics of Iranian soccer league (case study: Esteghlal Tehran Football Club). SPORT MANAGEMENT AND DEVELOPMENT, 7(2 (14) ), 88-100. SID. https://sid.ir/paper/375251/en

Vancouver: Copy

SHAJIE KIANOOSH, AzimZadeh Seyed Morteza, YOUSEFI MAHDI, Afroozi Farideh. The Evaluate of the relationship marketing tactics of Iranian soccer league (case study: Esteghlal Tehran Football Club). SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2018;7(2 (14) ):88-100. Available from: https://sid.ir/paper/375251/en

IEEE: Copy

KIANOOSH SHAJIE, Seyed Morteza AzimZadeh, MAHDI YOUSEFI, and Farideh Afroozi, “The Evaluate of the relationship marketing tactics of Iranian soccer league (case study: Esteghlal Tehran Football Club),” SPORT MANAGEMENT AND DEVELOPMENT, vol. 7, no. 2 (14) , pp. 88–100, 2018, [Online]. Available: https://sid.ir/paper/375251/en

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