The effect of customer knowledge management on fitness clubs customer lifetime value in Rasht

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Amadi M.; BENAR N.; GOHARROSTAMI H.R.; SAEEDI F.

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Paper Information

Journal: SPORT MANAGEMENT AND DEVELOPMENT Year:2020 | Volume:8 | Issue:4 (20) Page(s): 177-189

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Title

The effect of customer knowledge management on fitness clubs customer lifetime value in Rasht

Author(s)

Amadi M. | BENAR N. | GOHARROSTAMI H.R. | SAEEDI F. | Issue Writer Certificate

Keywords

Customer knowledge ManagementQ1

Customer Lifetime ValueQ1

AcquisitionQ1

RetentionQ1

Abstract

Objective: The aim of this study is to determine the effect of Customer knowledge Management on fitness clubs Customer Lifetime Value in Rasht. Methodology: This study was descriptive-survey one. In this research a self-made questionnaire including 13-questions Customer knowledge Management questionnaire and 23-questions Customer Lifetime Value questionnaire is designed. Statistical society includes female and male customers of Rasht fitness clubs. Subjects were selected by cluster sampling in Rasht 5 areas and eventually 460 customers cooperated with the research. In order to analyze the data SPSS 23 and Smart PLS are used. Results: Results shows that Customer knowledge Management has a significant positive effect on Customer Lifetime Value and its dimensions, and high factor coefficients of research conceptual model indicates that Customer knowledge Management classification is positively effective on attracting customers, customers keeping in contact with club and also their beneficence. Conclusion: Finally, using the results of this research can be said that Customer knowledge Management has a significant effect on Customer Lifetime Value and this way Rasht fitness clubs managers can make profit margin whit the use of Customer knowledge Management.

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APA: Copy

Amadi, M., BENAR, N., GOHARROSTAMI, H.R., & SAEEDI, F.. (2020). The effect of customer knowledge management on fitness clubs customer lifetime value in Rasht. SPORT MANAGEMENT AND DEVELOPMENT, 8(4 (20) ), 177-189. SID. https://sid.ir/paper/376863/en

Vancouver: Copy

Amadi M., BENAR N., GOHARROSTAMI H.R., SAEEDI F.. The effect of customer knowledge management on fitness clubs customer lifetime value in Rasht. SPORT MANAGEMENT AND DEVELOPMENT[Internet]. 2020;8(4 (20) ):177-189. Available from: https://sid.ir/paper/376863/en

IEEE: Copy

M. Amadi, N. BENAR, H.R. GOHARROSTAMI, and F. SAEEDI, “The effect of customer knowledge management on fitness clubs customer lifetime value in Rasht,” SPORT MANAGEMENT AND DEVELOPMENT, vol. 8, no. 4 (20) , pp. 177–189, 2020, [Online]. Available: https://sid.ir/paper/376863/en

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