MAIN FACTORS IN SPORT TOURISM MARKETING IN IRAN

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HONARVAR A.; GHAFOURI F.; FARZAN F.; SHARIFIAN E.

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Journal: OLYMPIC Year:2008 | Volume:15 | Issue:4 (SERIAL 40) Page(s): 31-44

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Title

MAIN FACTORS IN SPORT TOURISM MARKETING IN IRAN

Author(s)

HONARVAR A. | GHAFOURI F. | FARZAN F. | SHARIFIAN E. | Issue Writer Certificate

Keywords

MAIN FACTORSQ2

MANAGERSQ2

MARKETINGQ3

SPORT TOURISMQ2

Abstract

This research was aimed to analysis viewpoints of MANAGERS, athletes and other involved in sport and tourism in regard to SPORT TOURISM MARKETING, review other researches in SPORT TOURISM field and compare this findings to current situation of Iran; to identify MAIN FACTORS in SPORT TOURISM MARKETING and suggest some guidelines in this regard. For this purpose, a researcher made questionnaire prepared and after confirming the validity and reliability (Cronbach's alpha= 0.81), views of MANAGERS of organizing committee of 4th Women Islamic Games, Iranian and foreign athletes participated in this games, MANAGERS of tourism organization of Iran, and MANAGERS, coaches and other involved in sport that have experience in SPORT TOURISM were examined. The data analyzed using Factor Analysis as statistical method. Results showed that from viewpoint of research samples, «interest in culture, arts, architecture and ancient places», «marketing and appropriate service of tourism agencies», «night life in host country», and … are of important factors that sport tourists marketers should take into account in selection of target markets and providing MARKETING mix for them. Meanwhile, there is a need to consider different needs of tourists and long time planning in SPORT TOURISM MARKETING as confirmed by many researches. Role of scientific management for successful MARKETING plan is obvious in every factor which identified in this research and other researches. At the end, some guidelines were suggested for effective SPORT TOURISM MARKETING.

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APA: Copy

HONARVAR, A., GHAFOURI, F., FARZAN, F., & SHARIFIAN, E.. (2008). MAIN FACTORS IN SPORT TOURISM MARKETING IN IRAN. OLYMPIC, 15(4 (SERIAL 40)), 31-44. SID. https://sid.ir/paper/37762/en

Vancouver: Copy

HONARVAR A., GHAFOURI F., FARZAN F., SHARIFIAN E.. MAIN FACTORS IN SPORT TOURISM MARKETING IN IRAN. OLYMPIC[Internet]. 2008;15(4 (SERIAL 40)):31-44. Available from: https://sid.ir/paper/37762/en

IEEE: Copy

A. HONARVAR, F. GHAFOURI, F. FARZAN, and E. SHARIFIAN, “MAIN FACTORS IN SPORT TOURISM MARKETING IN IRAN,” OLYMPIC, vol. 15, no. 4 (SERIAL 40), pp. 31–44, 2008, [Online]. Available: https://sid.ir/paper/37762/en

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