Impact of sense of community on the loyalty of festival tourists with the mediating role of emotional experience

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SANOUBAR NASER; Khani Saeedeh; Haghverdizadeh Abolfazl

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Journal: Tourism Management Studies Year:2020 | Volume:15 | Issue:51 Page(s): 31-56

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Information Journal Paper

Title

Impact of sense of community on the loyalty of festival tourists with the mediating role of emotional experience

Author(s)

SANOUBAR NASER | Khani Saeedeh | Haghverdizadeh Abolfazl | Issue Writer Certificate

Keywords

Sense of CommunityQ1

Tourist SatisfactionQ1

LoyaltyQ2

Emotional ExperienceQ1

Abstract

Cultural festivals have an important role in the tourism industry and recognition of the factors affecting their success is important. Hence, In this research, the effect of the variables of Sense of Community, Emotional Experience, and extroversion on tourists’ satisfaction and Loyalty in cultural festivals were examined. in this regard, 394 questionnaires were distributed among tourists of the Nowruz festival in Milad Tower, in Tehran, and examined, then. The results showed Sense of Community is a direct predictor of Loyalty, and satisfaction still has the greatest impact on Loyalty. Also, The relationship between extraversion and positive Emotional Experience was confirmed. In indirect ways, positive Emotional Experience through satisfaction has the greatest impact on Loyalty. The results of this study could help marketing managers and festival organizers manage events better and gain more tourists’ satisfaction and Loyalty

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APA: Copy

SANOUBAR, NASER, Khani, Saeedeh, & Haghverdizadeh, Abolfazl. (2020). Impact of sense of community on the loyalty of festival tourists with the mediating role of emotional experience. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 15(51 ), 31-56. SID. https://sid.ir/paper/378391/en

Vancouver: Copy

SANOUBAR NASER, Khani Saeedeh, Haghverdizadeh Abolfazl. Impact of sense of community on the loyalty of festival tourists with the mediating role of emotional experience. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)[Internet]. 2020;15(51 ):31-56. Available from: https://sid.ir/paper/378391/en

IEEE: Copy

NASER SANOUBAR, Saeedeh Khani, and Abolfazl Haghverdizadeh, “Impact of sense of community on the loyalty of festival tourists with the mediating role of emotional experience,” TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), vol. 15, no. 51 , pp. 31–56, 2020, [Online]. Available: https://sid.ir/paper/378391/en

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