Developing Export Performance of Cultural Products (Case of Study: Cultural Software Exporters)

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imankhan niloofar; Hamdast Maliheh

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Paper Information

Journal: JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION Year:2019 | Volume:2 | Issue:3 Page(s): 25-44

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Information Journal Paper

Title

Developing Export Performance of Cultural Products (Case of Study: Cultural Software Exporters)

Author(s)

imankhan niloofar | Hamdast Maliheh | Issue Writer Certificate

Keywords

Market oriented export

Marketing effectiveness

Marketing capabilities

Export performance

Cultural products

Abstract

Today, the reinforcement of non-oil export is one of the strategic objectives of the country, which special attention to it can lead to economic growth. On the other hand, one of the most important ways to increase exports is to improve the performance of exporters. According to the importance of this issue, this research investigated the effect of Marketing effectiveness, Marketing capabilities and Market oriented export on Export performance. The statistical population is the managers and experts of 70 companies producing and exporting software in Tehran. Regarding the narrow statistical population of this study, 410 questionnaires were distributed by convenience sampling approach in which 210 questionnaires were considered as suggested by Morgan-Kerjcy. Data was analyzed using the structural equation model. The results showed that promoting Market oriented export in cultural software exporters can affect Marketing effectiveness, Marketing capabilities and Export performance, and by increasing Marketing capabilities, the Marketing effectiveness and Export performance can be affected. Another result was the positive impact of Marketing effectiveness on Export performance.

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APA: Copy

imankhan, niloofar, & Hamdast, Maliheh. (2019). Developing Export Performance of Cultural Products (Case of Study: Cultural Software Exporters). JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION, 2(3 ), 25-44. SID. https://sid.ir/paper/378478/en

Vancouver: Copy

imankhan niloofar, Hamdast Maliheh. Developing Export Performance of Cultural Products (Case of Study: Cultural Software Exporters). JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION[Internet]. 2019;2(3 ):25-44. Available from: https://sid.ir/paper/378478/en

IEEE: Copy

niloofar imankhan, and Maliheh Hamdast, “Developing Export Performance of Cultural Products (Case of Study: Cultural Software Exporters),” JOURNAL OF INTERNATIONAL BUSINESS ADMINISTRATION, vol. 2, no. 3 , pp. 25–44, 2019, [Online]. Available: https://sid.ir/paper/378478/en

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