Comparative study of memorable tourism experience among different personality types based on Myers-Briggs Type Indicator

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SHIRKHODAIE MEISAM; GHAFARI MAJID; fatemeh yousefi; YOUSEFI FAEZEH

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Journal: JOURNAL OF TOURISM PLANNING AND DEVELOPMENT Year:2020 | Volume:8 | Issue:31 Page(s): 1-17

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Title

Comparative study of memorable tourism experience among different personality types based on Myers-Briggs Type Indicator

Author(s)

SHIRKHODAIE MEISAM | GHAFARI MAJID | fatemeh yousefi | YOUSEFI FAEZEH | Issue Writer Certificate

Keywords

memorable tourism experimentQ1

personality characteristicsQ1

Myers-BriggsQ1

Abstract

Personality factor, as one of the most important predictors of human behaviors in the field of travel and tourism, Less has been studied by researchers. the aim of the present study is to do a comparison test on Memorable tourism experience among differing personality types using the Myers-Briggs type indicator. Statistical populations of research were the tourists who came to Babolsar in Shahrivar, 1397 for visiting recreational areas. Simple random sampling is used for sample selection. In order to gather information, Myers-Briggs Type Indicator and memorable tourism experience questionnaire were applied. According to the distribution of the types in the sample cases, five types of sixteen personality types were explored. By using SPSS23 software data were analyzed through One-way ANOVA. The findings show that there is a meaningful difference in the average Memorable Tourism Experience, among differing personality types (p < 0/05). Thus, personality type, in line with other important factors, can have an effective impact on the perception of the Tourism Experience.

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APA: Copy

SHIRKHODAIE, MEISAM, GHAFARI, MAJID, fatemeh, yousefi, & YOUSEFI, FAEZEH. (2020). Comparative study of memorable tourism experience among different personality types based on Myers-Briggs Type Indicator. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, 8(31 ), 1-17. SID. https://sid.ir/paper/379927/en

Vancouver: Copy

SHIRKHODAIE MEISAM, GHAFARI MAJID, fatemeh yousefi, YOUSEFI FAEZEH. Comparative study of memorable tourism experience among different personality types based on Myers-Briggs Type Indicator. JOURNAL OF TOURISM PLANNING AND DEVELOPMENT[Internet]. 2020;8(31 ):1-17. Available from: https://sid.ir/paper/379927/en

IEEE: Copy

MEISAM SHIRKHODAIE, MAJID GHAFARI, yousefi fatemeh, and FAEZEH YOUSEFI, “Comparative study of memorable tourism experience among different personality types based on Myers-Briggs Type Indicator,” JOURNAL OF TOURISM PLANNING AND DEVELOPMENT, vol. 8, no. 31 , pp. 1–17, 2020, [Online]. Available: https://sid.ir/paper/379927/en

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